the retail side...
Thursday, February 17, 2005
Opening the Gates to a Retail Rush
By Sharon Edelson
NEW YORK — When Barneys New York general manager Kevin Dyson stopped by the Madison Avenue flagship on Saturday, he had to do a double take. The level of activity suggested Christmas Eve, not an ordinary weekend in February.
The spectacle of 7,500 saffron-colored fabric panels fluttering along 23 miles of footpaths in the park has beckoned hundreds of thousands of viewers, a United Nations of tourists and locals. When all is said and done, “The Gates” may have the distinction of being one of the most successful events in the city’s recent history in terms of fueling the local economy.
Hermès since Jan. 20 has been previewing in its fourth floor gallery a documentary about the making of “The Gates” by Albert Maysles and Antonio Ferrera. The store hosted discussions with the artists and filmmakers and produced a commemorative scarf to benefit Nurture New York’s Nature Inc. An oversize print of the scarf pattern is displayed in one of the store’s Madison Avenue windows.
*“We’ve seen a nice jump in our business, with very strong double-digit increases,” said Robert Chavez,* president and ceo of Hermès U.S.A. “
Bloomingdale’s experienced double-digit gains on Sunday at its restaurants and in the 59th Street flagship, a spokeswoman said. he effect of “The Gates” is even being felt in neighborhoods that are far from the park. At Macy’s, a bump in international customers was noted by Patti Lee, senior vice president and general manager of the Herald Square flagship, who said tourists are buying status brands, shoes, handbags and cosmetics.
Lord & Taylor’s senior vice president of fashion merchandising, LaVelle Olexa, summed up the appeal of “The Gates”: “Whether you like it or not, whether you consider it art or not, it’s a happening and New York loves a happening. It’s energy and it’s exciting.
excerpt from wwd...