everything you said are fine points rangerrick...
i too, think of the way people dressed..even in the 1970's (not that i was around..but research and personal accounts) used to dress. they put themsleves together. people ironed their pants
BUT the reality is that only a small percentage of the population really knows hows to dress to reflect the zeitgeist. or only a small portion is WILLING. not everybody in the 1960's was a hippie having love-ins with body painting and drugs. as a matter of fact, that counterculture didn't really take off.
one thing i AM NOT sure about, if people in the recent past were so into logos. If i had to mention one thing that grinds my teeth about today's fashion it's logos. not jsut logo bags or clothes, but what they represent.
there is a coney island street style feature on style.com right now...every article of clothes they mention is brand name...or "vintage"'. even "vintage" is a logo now. why not just say "sun-bleached dress" instead of "chanel dress"
it's cool to like certain brand names, but to me, the association is with their fantasy (lanvin, ann dem., even prada have a world they like to create) and it's personal. by no means is it for other people to know.
so if i had to summarize this, i'd say that nowadays too many
people don't dress for personality..their body and soul. they dress for everyone around them.
and that's a problem, imo. once more of us can find what works for
us, regardless of specific trends (which is a whole other thread..), then we'll have a new wave in fashion.
edit: speaking of logos, why do you have a huge chanel logo in your avatar? it seems to be going against your topic here..