Thanks for the article Kitkat.
Not a clothing trend, but it seems like PURE has been such a buzz word lately. Four years ago when we were doing the business plan for the store we came up with the name PURE. I thought it was perfect, but then started seeing it everywhere (Donna Karan has an intimates line with it in the name, this trade show, I've even seen spas and salons use it (locally: PUREimage...etc.)
Back in the early 90s I used to design tshirts under the name EVOLVE, which I actually came up with from the Sonic Youth album EVOL, and studying Biology in college. Then, before the turn of the century (that still sounds funny) it seems like every thing was about EVOLVING and EVOLUTION, very fitting, no?
What do you guys think? Any hints to the next buzz word in our Lexicon?