Typography

[Avant Garde]

I know bodini and caslon are used a lot. So are avant garde and futura. Vogue uses a form of didot.

 

[Jake Style]

Those are elegant indeed. I love didot and Bodoni for their big contrast. I don’t really get why avant garde is so popular though.. I don’t find it that special except for the cut lowercase ’a’. Are you a graphic designer AvantGarde?

 

[Avant Garde]

Those are elegant indeed. I love didot and Bodoni for their big contrast. I don’t really get why avant garde is so popular though.. I don’t find it that special except for the cut lowercase ’a’. Are you a graphic designer AvantGarde?

No, I just got into fonts and searched for styles fashion magazines used regularly. I also looked through http://www.typophile.com/ for font identification.

 

[solg]

^ typophile is very useful

i had to do a little research about Erik van Blokland and Just van Rossum a while ago. together they're LettError. they've got some interesting stuff. in 1990 they introduced 'random fonts', where they used programming to design the typefaces.

here's an interview from Wired magazine
http://www.wired.com/wired/archive/3.07/letterror.html

 

[gius]

bump! If there are any lurkers around in this thread, we have another thread on some very amazing typography use in logo design here So, so many different fonts to see http://www.thefashionspot.com/forums/f81/logo-aesthetics-59030.html

 

[solg]

^ thanks gius, def worth subscribing

 

[Fabulyss]

Does anyone know where I could download Futura bold for free??

 

[gius]

is Futura this?
by Paul Renner

[wikipedia]

It looks pretty simple
Maybe there is a font similar to it
Also there are programs that let you create your own font that you can use for typing on the computer... I don't know any, but I remember seeing them long time ago

 

[Fabulyss]

Thanks for the advice!! For me Futura has a very specific look (partially because I associate it with Wes Anderson films); despite its simplicity.

 

[gius]

Hmm my guess is this ...

avclub |

 

[luckyme]

fonts are for sale because they are copyrighted by designers who deserve to get the royalties...every character is well thought out and painstakingly reworked until its cohesive with the rest of the flow.

 

[fashion_boi_01]

Futura looks a lot like Century Gothic, which comes with Microsoft Word.
I'd post the Futura font file here but I'm not sure if that violates any rules.... don't want the Commis all up on my assets.

 

[gius]

^mm.. I have to agree with luckyme
A designer took the time to design that
so they should have the credit and be paid for their work

I don't know how old this font is though
I think it's when the artist is dead and it's been a century that the work loses its copyright?

 

[kissmesweet]

Great thread, guys! Well, these are some fonts I really like. Sort of fun and casual.

 

[fashion_boi_01]

What about the "free font" websites. I'm wary of their sources.. some of them could be originally "paid for" fonts and then they were just posted up on those sites.
I think once something hits the internet it's fair game.
I'm sure we're not even supposed to be scanning in images from Vogue magazines or copying runway pics from other websites, even if we do post the credit. But everyone does it anyway.

 

[gius]

hmm... well if you think it's okay, feel free to post away ~
And if we get a complaint, we can always delete it Easy as that

 

[Fabulyss]

I completely understand giving credit where credit is do but I'm uncertain how posting a font is any different than those in the music thread that post links to uploaded songs? Futura is quite a common font too, it isn't as if it's an indie-obscure one, you know? Anyways, Paul Renner -the creator- died in 1956.

Here is an article about the use of Futura in Wes Anderson films:
http://www.marksimonson.com/article/87/royal-tenenbaums-world-of-futura

(bristle blog)

 

[CaraMia]

^Thank you so much for that article.

 

[fashion_boi_01]

www.WebpagePublicity.com/free-fonts/f/Futura Bold BT.ttf

I can't say if this will work for Macs or not.

 

[modillustr]

is Futura this?
by Paul Renner
It looks pretty simple
Maybe there is a font similar to it
Also there are programs that let you create your own font that you can use for typing on the computer... I don't know any, but I remember seeing them long time ago

Hello Gius,
Futura is one of the most representative typography of the Bauhaus..
Here is an article on webreference about "serif" and "sans serif" history:
futura_sans_serif

They mentionned the reason why "Times roman" is one of the most used in newpapers through the world (and why I like it) is...
"Serifs help the eye to stick to the line and thus facilitate reading."

You can read a short message on TFS in Verdana, your eyes should be tired to read a book printed with this typography.

And for great advices about the use of typography in advertising, you can read the (old) books of David Ogilvy.