So I’m late. Admittedly I’ve been out of the loop on magazines recently. So I’m kinda coming into this with a lack of background…. So my horror is compounded by ten.
I can’t believe what Vogue (all Vogues) have become over the last decade. The absurdity that Vogue US and Vogue UK share a SEPTEMBER cover story. I went to purchase this issue this morning and for ten minutes couldn’t find it because I did not know that Vogue UK and US had the same cover subjects. Like I remember the days when we would laugh about the thought of even sharing one editorial subject / model between issues. Now this… I know Condé is out of money. Paying editors only a quarter of what they would have paid a decade ago. Having editors working on multiple titles. But just because money is tight does not mean we need to sacrifice creativity and ingenuity. The world is only becoming more connected. Each edition of Vogue needs it’s own voice and aesthetic.
It feels like everything that drew me into Fashion is crumbling, and what will be left?
Anyway why couldn’t I&V, Mert & Marcus, David Sims, Glen Luchford, Cass Bird (this one is a lil out there), Lachlan Bailey, Alasdair McLellan, Tim Walker, Steven Klein, Paolo Roversi, or Craig McDean have shot this cover? There is like 20 or 30 other photographers I would have thought of first to shoot a story about the supers.
Why couldn’t each model get their own cover for Vogue UK, and just have the group for Vogue US?
Why is the styling so muted? Edward is capable of so much more. He’s done stories for Vogue US before with more flair so like wtf is this?