US Vogue June/July 2020 by Irving Penn

[MissMagAddict]

I am dying to know what's inside, can't hide that.

Florence Pugh shares her daily quarantine routine.

Lol

 

[RedSmokeRise]

Quarantine but make it chic !

 

[Bertrando3]

So, it has finally happened. American Vogue doing a June/July issue. Feels like the end of an era and I'm surprised how sad this is making me. Especially with the rose.
Can't say I'm a fan of the cover! Expected better.

@Bertrando3 Agreed! Sorry to reference Spanish Vogue again, but I was looking forward to something that still reminds readers what this magazine is all about. A rose doesn't cut it. Looks like a farewell issue to me.

Yessss that's exactly what I had in mind too, this is the type of cover I would imagine Anna doing when she leaves the magazine, like the end of an era in. Fashion but not when a world health crisis is happening.

 

[Bertrando3]

With the entire staff in quarantine no photo shoots were possible

I honestly thought that so many of these magazines would have so much content already shot. I thought monthly magazines sometimes shot months is advance. It seems that so many magazines do work V close to print deadlines.

Which clearly shows this way of working does not work in critical times. I know personally that we do not work til last minute, that's why I always try to shoot 3 months in advance. I understand Vogue has a HUGE staff of people on every single shoot and so many models when it's a multi-girl story and with many many outfit changes but still Vogue is the most powerful fashion magazine in the world and in my eyes two things should have never happened:
- to have mixed june and july together when they have so so much money in advertisement
- to not have many stories to go just in case

 

[Bertrando3]

Lol if Zara is still able to upload editorial-like pictures of their new clothes each week on their website, no one has an excuse!

How many hours of "brain"storm do we think went into this one?!

My very point exactly: Zara did wonders and Vogue can't ??? Hello?

 

[LastNight]

Oh it's gorgeous! I love the idea, and how great to have a Penn photograph on the cover.

I do wonder why they've released it so early though - didn't the May issue just come out?

 

[caioherrero]

I don’t know. The June issue was photographed before March, why can’t use this photos?

 

[JPineapple]

My very point exactly: Zara did wonders and Vogue can't ??? Hello?

I went to a conference of someone who worked at inditex and other fashion groups -I don't remember his name- and he told that Zara produce all the visuals of the seasons months anticipated (even if they're going to launch an editorial every week), so at least they have material for this season...

 

[Nymphaea]

Why did they even bother.

 

[MulletProof]

I hope I can get a copy of it.. it's lovely . It will probably be the first US Vogue issue I get since I got the Oct 2012 issue by mistake.

What I will probably try not to do is open it, until this thing passes. Going through the content of Vogue España was depressing enough (with the exception of Jose Andres- who can make anyone feel alive in the midst of adversity), so postcards from home?... I don't need to know what people look like when they're working from home for the millionth time, or their zoom meetups, routine changes and adaptation process, their makeup routine, yoga attempts, how to boil hot water, 'glam' selfies, movies you've watched, or even words of advice 'oh scary times, but we'll make it!'. How would you know? as far as I'm concerned some people are sitting at home without a salary or even a job, 4 children, 1,900 dollar rent plus debt. I honestly have no suggestions on what content could replace the unnecessary one that mirrors our reality, recommends and reminds us of things we're *already* doing mostly to forget WHY we're doing them and what's in store for many (financial hell). Fantasy would be nice and fashion does that well. There's gotta be a way to embrace it so it's not tone-deaf. And am I just assuming what's inside this? YES.

Now if they could reprint that 1967-1971 flower series.. that would be amazing. I don't need to see faces, just give me stunning photographs of flowers...

 

[dfl-001]

Wow!
This is hard on the heels of the May issue. They just released the Gadot issue?!
Why drop this so early?
I have so many questions:
Is this the actual monthly issue or a special 'extra' tribute style issue outside the normal issue releases? Will it be printed or online only?
Conde' just announced pay cuts across the company, is Vogue US in that severe of financial straits, with the previous slow down of ad revenue?
Did this pandemic force an early demise of the print issue?
And the #postcardsfromhome is just a bunch of nonsense. The very last thing I want to see is a bunch of overexposed Kardashians.

 

[kokobombon]

^^not assuming, you´re right.

I think they´re releasing this now because of timing. If lockdown is lifted by June (which I don´t think it will but anyway...) then they missed their chance to have their "covid19 issue" like the rest of Vogues...

 

[sixtdaily]

I went to a conference of someone who worked at inditex and other fashion groups -I don't remember his name- and he told that Zara produce all the visuals of the seasons months anticipated (even if they're going to launch an editorial every week), so at least they have material for this season...

Lots of the ecomm shots on their website at the moment are from models who shot themselves in their own apartments.

I can understand not every magazine wants to go for the "shot from home" cover/editorial, but a rose with a white background cover is not a display of creativity imo, nor a strong statement in such times...

 

[YohjiAddict]

Blake Lively teaches us how to do the perfect quarantine facial. Her secret? Beluga caviar!

 

[SophiaVB]

Postcards editorial...

Postcards From Home: Creativity in a Time of Crisis

 

[MulletProof]

^ succumbed, clicked, quickly glanced over it and it's as insufferable as I imagined it to be, some are fine but the 'it’s not a real ax; it’s an art piece from Sterling Ruby' 'in front of my new James Turrell piece that I’m very proud of' taints it big time.. who knew confinement could reek of so much vulgarity, ha.

(and no judging but I did double my attention when I read Maria Grazia and 'roots and no salons' crossed my mind).

 

[Benn98]

The very last thing I want to see is a bunch of overexposed Kardashians.

And yet, that's precisely what you're getting! LOL. Not one, but two of them.
I hate the idea of selfies in fashion magazines because of the reasons stated in the above post, but there are ones that look interesting enough to double as fashion editorials. Like Hunter Schafer's!

Few things though, of course the overrated Cindy Sherman would make the cut, I truly believe Donatella Versace dresses like that each and every day despite quarantine, and is it my imagination or is Marc Jacobs slowly mophing into Harald Glööckler???? Plus, even Annie Leibovitz's selfie looks very off-kilter in true Leibovitz fashion.

 

[dfl-001]

...and is it my imagination or is Marc Jacobs slowly mophing into Harald Glööckler????...

It is not you! I thought he was beginning to look like Calvin Klein with way too many fillers!
Your connecting to Glööckler is way more frightening, though! :eek:

 

[honeycombchild]

Well that editorial, if we’re going to refer to it as that, is appalling. You can do this right, there could have been some amazing at home content produced. I know someone else mentioned it, but Zara’s campaign sending the new collections and camera equipment to their models to shoot in their homes worked fantastically. Perhaps this isn’t the place for outfits straight from the runway, but you aren’t telling me they couldn’t have tried to make this is a more engaging piece. I’m even thinking along the lines of the Stella cover with her kids; I’m sure the ‘at home’ concept could have been executed far better.

 

[MON]

It could have been more beautiful if they featured the average American. I mean the editorial is definitely not focused on fashion. You literally have Lucinda Chamber's "art" piece, a literal stack of toilet papers, and Harley Weir naked in her bathroom with her man. The average American in her jammies would definitely not be an issue. This could have been more meaningful if they featured ordinary Americans. Doctors, lawyers, bankers, housewives, engineers +++

How can this issue focus on Our Common Thread when the average reader will find nothing in common with these people other than staying at home. They missed the perfect opportunity. What unites us is more than just staying at home.

I don't care if it's not a fashion issue or whatever. They can make a special issue focused on coping with COVID-19 and our lives now. However, they could have made it better.

100% certain that they had editorials in place. I'm sure the June/July covers were already shot by now and the editorials that come with it. As what @kokobombon has said, they just released this issue to have a COVID-19 issue in place. Also, I think they released this earlier in order to have it printed. Clearly publishing houses are still open, but we don't know in the next few months.