I like the minimal makeup, natural looking hair, and the styling, which looks like something you'd see Rihanna wear. This is the power issue and Rihanna is a powerhouse. I personally love her, so maybe I'm just biased, but seemingly everything she's involved in recently has been very successful. Most downloaded musician of all time, most liked page on facebook, etc. The numbers back up her placement on a power issue. She's relatively scandal-free, hugely successful, and often profiled by fashion blogs/magazines. I'm perfectly happy to see her land another cover.