I have my subscription issue open before me - there's an ad for the centenary issue of UK Vogue on the inside back cover, but it's just a collection of 20 covers from its history, and no shot of the new one.
Anyhow, this is a thin issue (138 pgs) with no supplement. The colours are bold, but the cover is cluttered. There's so much going on, the visual cues get lost, and the idea that it's a mild parody might not be that obvious to a lot of people seeing this on the newsstand. Amy Schumer might be omnipresent in the US at the moment, but she's yet to make the same impression in the UK. Not everyone will know who she is, but it was the same (or much worse) with Megyn Kelly, so Vanity Fair doesn't care. Is it a case of one magazine NOT pandering to a lowest common denominator?
The theme of sisters is thoroughly covered in the contents, it's not a case of it being one article, it's nearly the entire magazine. I get the impression that this is an intelligent way of covering the theme of nepotism, reminding us that it's always been with us, with the only difference being the stature of the celebrity. We're now worlds away from Jackie Kennedy and Lee Radziwill, or Olivia de Havilland and John Fontaine, and there are interviews with each surviving sister inside the issue. Plus a few mentions of the Mitfords, and the Queen and Princess Margaret. The photographic portfolio of sisters is more like something you'd get in Tatler.
There are hardly any ads in this issue (the UK edition), so it's not something that I'd have bought. I dont mind Amy Schumer, but if I were to pay almost £5 for a magazine, I'd be expecting real glamour for my money, not a piss-take of it. This feels like a filler issue even before we get to the lean, long summer months, where not much seems to happen in magazine world.