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Nope, she was 100% always fated for the July cover, it was not rushed at all. And actually now that you mention it, i always feel like their July issues are heavy with Fall previews, its so stupid! Let us enjoy the summer a bit, why start yapping about Fall in July already, sigh!The main problem I have with it, aside from the fact that it doesn't look very good, is that it's clearly an autumn spread meant to be published in August or September. I think it was a rushed decision to release it in July because neither the styling nor the timing (Inside Amy Schumer's fourth season wraps up this Thursday) are suitable for it.
I agree, even after three consecutive covers by Mert Alas & Marcus Piggott, Anna should've stuck with M&M this month too. We've just seen Amy Schumer by Annie Leibovitz on Vanity Fair and now this.. which just doesn't leave an impression on me whatsoever.
For crying out loud, this can't be the best cover shot they had!!! Her face looks especially unflattering here!!