I'm just tired of the double standard, where the media selects women on the basis of their beauty as the most important factor for why they should take centre stage on a magazine cover, while men still get more of a free pass on their appearance.
I agree there is a double standard. However, that extends beyond just the cover subjects. Most magazines based around looks (fashion/health/beauty) are geared towards Women. Most of the widely-circulated Men's magazines are more about lifestyle or culture. GQ more often than not features a handsome man, well-groomed, in a suit, conforming to standards of male attractiveness. Same goes with Details, etc. There are exceptions, of course, but the majority does. Men's magazines like Esquire or GQ usually value an antiquated sense of masculinity, having lots of capitol... they're promoting a particular image as well, it's just driven by factors different than those chosen by a Women's magazine. I think they're equally shallow and are often also highly influenced by looks. The way you mention the double standards, it's as if GQ regularly featured hideous dudes on the cover. Not the case. It's usually the Channing Tatum/Jake Gyllenhaal/Ryan Gosling type guy that's getting loads of covers. Besides, as I mentioned, women like Chelsea Clinton, Gabourey Sidibe, Michelle Obama, and SJP are often seen as less-than-conventionally-attractive, and yet they get major covers.
Like I say, I've reached a point of personal intolerance where I want the men to meet the minimum requirements as well. If I'm going to look at them, I want them to put as much effort into it, as is demanded from the women. We all like looking at beauty, so let's see more of it from the boys. These rich men have the money to pay for proper haircuts and so on, so there's no real excuse.
I just don't think that two wrongs make a right. Just because some magazines insist on only featuring beautiful women doesn't mean that they should only feature beautiful men. It just means that they should choose ALL cover stars based off more than just their appearance. Caityln Jenner didn't get a Vanity Cover because she's beautiful, she got it because she's got an interesting story and a noble cause. The only men to appear on the cover of Vanity Fair in the past year or so, other than Zuckerberg, were Robert Downey Jr., Bradley Cooper, Channing Tatum (twice!), John Boyega, Jon Hamm, and Harrison Ford.... they're all considered attractive! Zuckerberg is an atypical cover choice.
A woman can be an impressive powerhouse of meaningful achievement for decades of her life, but when it comes to the media highlighting her work, she can still be made to feel a failure because she doesn't look like Gisele - and even Gisele is made to feel bad about being Gisele, for all sorts of other reasons.
I can't think of examples of women who match what you've described. Is Gisele is being made to feel bad currently, it probably has more to do with her highly decision to appropriate another culture's manner of dress for her own selfish gains. No one's telling Elizabeth Warren or Oprah Winfrey or Elle Degeneres or Sheryl Sandburg or Hillary Clinton that they're a failure because they don't look like supermodels.