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Aside from some decent issues here and there, I think Vogue Australia has always been a bit of a mess. I don't think we can blame it on being licensed. It's not like Anna has ALWAYS controlled every edition of Vogue.Vogue Australia never fails to disappoint. It's not really a 'real' vogue because it isn't under Anna's purview being a licensed edition. Maybe that explains the lack of quality control but it has such poor art direction that even employing good photographers can't change the mediocrity of it.
That's true. But having no one to be accountable to higher than Christine and the publisher creates a corporate culture of complacency. They have 15 people on the masthead but there's only really a skeleton staff of 6 or so full time. Many of the Conde editions of Vogue operate in an environment where healthy pressure from above demands that things are done to an international standard, where possible. If an issue of Australian Vogue is underwhelming (as they often are), there are few repercussions. Most of their income is derived from adjacent events like 'Vogues fashion night out' in Sydney (which is a shopping experience), panel discussions that they are paid host, etc. The Vogue masthead and Christine's social contacts keep the magazine afloat, otherwise it wouldn't exist. Retail sales of the magazine have fallen 40% in the past 5 years alone. The print magazine is not at the heart of their business model, whereas for most Conde editions under Anna, magazine and ad page sales still are.Aside from some decent issues here and there, I think Vogue Australia has always been a bit of a mess. I don't think we can blame it on being licensed. It's not like Anna has ALWAYS controlled every edition of Vogue.
correct. same as Vogue Brazil. they survive doing boring events here and there like carnival party that VB hosts every februaryThat's true. But having no one to be accountable to higher than Christine and the publisher creates a corporate culture of complacency. They have 15 people on the masthead but there's only really a skeleton staff of 6 or so full time. Many of the Conde editions of Vogue operate in an environment where healthy pressure from above demands that things are done to an international standard, where possible. If an issue of Australian Vogue is underwhelming (as they often are), there are few repercussions. Most of their income is derived from adjacent events like 'Vogues fashion night out' in Sydney (which is a shopping experience), panel discussions that they are paid host, etc. The Vogue masthead and Christine's social contacts keep the magazine afloat, otherwise it wouldn't exist. Retail sales of the magazine have fallen 40% in the past 5 years alone. The print magazine is not at the heart of their business model, whereas for most Conde editions under Anna, magazine and ad page sales still are.
Oh wow, that's BAD!!! Yikes. I was surprised to read that Elle Australia was back in print a few months ago, but if Vogue is doing that horribly... it's the perfect time to swoop in and offer a more relevant publication.The Vogue masthead and Christine's social contacts keep the magazine afloat, otherwise it wouldn't exist. Retail sales of the magazine have fallen 40% in the past 5 years alone