Vogue Australia May 2024 : Zendaya by Josh Olins

It had potential with different hairstyle and photo quality, that green tint gives it a cheap element.
 
Vogue Australia never fails to disappoint. It's not really a 'real' vogue because it isn't under Anna's purview being a licensed edition. Maybe that explains the lack of quality control but it has such poor art direction that even employing good photographers can't change the mediocrity of it. Probably on par with Vogue Thailand.
 
Vogue Australia May 2024: Zendaya
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Her Own Way

Photographer: Josh Olins
Styling: Law Roach
Makeup: Raoul Alejandre
Hair: Kim Kimble
(models.com)


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Vogue Australia never fails to disappoint. It's not really a 'real' vogue because it isn't under Anna's purview being a licensed edition. Maybe that explains the lack of quality control but it has such poor art direction that even employing good photographers can't change the mediocrity of it.
Aside from some decent issues here and there, I think Vogue Australia has always been a bit of a mess. I don't think we can blame it on being licensed. It's not like Anna has ALWAYS controlled every edition of Vogue.
 
My library's digital copy is showing 184 pages. The first ad inside is 4 pages of Chanel with Brad & Penelope, then it's straight into campaigns for jewellery and perfume. Back page ad is Dior.

At the front of the issue:

● An editorial, "Staying Power", shot by Blake Azar, styled by Emma Kalafus, with model Sanne de Vries.

In the main editorial section:

● The Zendaya cover story/interview;
● An interview with Demna;
● A fashion edit, "Outward Bound", shot by Lorenz Schmidl, styled by Harriet Crawford, with model Neelam Gill;
● The Kendall by Colin Dodgson reprint;
● Another fashion edit, "Hit The Street", shot by Jake Terrey, styled by Kaila Matthews, with model Shanina Shaik;
● The Meisel/Debicki reprint (but not the Meisel/Margiela one).

And that's it.
 
Aside from some decent issues here and there, I think Vogue Australia has always been a bit of a mess. I don't think we can blame it on being licensed. It's not like Anna has ALWAYS controlled every edition of Vogue.
That's true. But having no one to be accountable to higher than Christine and the publisher creates a corporate culture of complacency. They have 15 people on the masthead but there's only really a skeleton staff of 6 or so full time. Many of the Conde editions of Vogue operate in an environment where healthy pressure from above demands that things are done to an international standard, where possible. If an issue of Australian Vogue is underwhelming (as they often are), there are few repercussions. Most of their income is derived from adjacent events like 'Vogues fashion night out' in Sydney (which is a shopping experience), panel discussions that they are paid host, etc. The Vogue masthead and Christine's social contacts keep the magazine afloat, otherwise it wouldn't exist. Retail sales of the magazine have fallen 40% in the past 5 years alone. The print magazine is not at the heart of their business model, whereas for most Conde editions under Anna, magazine and ad page sales still are.
 
That's true. But having no one to be accountable to higher than Christine and the publisher creates a corporate culture of complacency. They have 15 people on the masthead but there's only really a skeleton staff of 6 or so full time. Many of the Conde editions of Vogue operate in an environment where healthy pressure from above demands that things are done to an international standard, where possible. If an issue of Australian Vogue is underwhelming (as they often are), there are few repercussions. Most of their income is derived from adjacent events like 'Vogues fashion night out' in Sydney (which is a shopping experience), panel discussions that they are paid host, etc. The Vogue masthead and Christine's social contacts keep the magazine afloat, otherwise it wouldn't exist. Retail sales of the magazine have fallen 40% in the past 5 years alone. The print magazine is not at the heart of their business model, whereas for most Conde editions under Anna, magazine and ad page sales still are.
correct. same as Vogue Brazil. they survive doing boring events here and there like carnival party that VB hosts every february
 
The Vogue masthead and Christine's social contacts keep the magazine afloat, otherwise it wouldn't exist. Retail sales of the magazine have fallen 40% in the past 5 years alone
Oh wow, that's BAD!!! Yikes. I was surprised to read that Elle Australia was back in print a few months ago, but if Vogue is doing that horribly... it's the perfect time to swoop in and offer a more relevant publication.
 

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