Vogue France March 2025 : Addison Rae by Mario Sorrenti

Pardon my ignorance but who is she?
she was one of the most popular TikTokers (if not the most popular) about like 5 years ago getting a lot of media coverage but has since pivoted to music and acting. she signed to a record label last year and this is promoting her latest single/upcoming album





she's been working with a bunch of fashion people though and featured in Vogue before, Marc Jacobs and Saint Laurent campaigns, Interview Mag's Mel Ottenberg has been the creative director for some of her videos, was on the cover of Katie Grand's Perfect Magazine a few months ago too etc. the industry seems to clearly like her so I guess this isn't entirely shocking
 
The dirty ballerinas totally ruins the cover.. after Loli and Natasha this is a downgrade and shows this is Vogue France and not Paris anymore. Who is in charge of the magazine?
On the february issue on the credits section the global contributing editor is Claire Thomson Jonville and the redactrice en chef is Sylvia Jorif but on the editor's letter there was Claire's name
 
The only person who ever made dirty ballet flats part of their personal style was Amy Winehouse, but saying that, it probably won't be long before fashion will be recycling her look again in a flat, synthetic form.
 
The dirty ballerinas totally ruins the cover.. after Loli and Natasha this is a downgrade and shows this is Vogue France and not Paris anymore. Who is in charge of the magazine?
On the february issue on the credits section the global contributing editor is Claire Thomson Jonville and the redactrice en chef is Sylvia Jorif but on the editor's letter there was Claire's name
Claire is in charge, head of editorial content replaced the role of editor-in-chief. However Vogue France kept its other EIC's who I believe work more like directors (e.g. fashion director, beauty director), in the past French publications would usually have an EIC and then EIC of beauty, EIC of fashion, EIC of jewellery, etc. However Sylvia seems to be the only one left for VF.
 
The dirty ballet flat is living rent-free in my mind too... why not just have her be barefoot? She's in pajamas anyway, basically. Oh well, it's too much to expect any sense from these people.
 
If the former big 4 wanted to featured pop stars, Chappell Roan should have been in place of Ariana, and Doechii in Tyla's. Never heard Addison's music, but the TikTok background scares me a bit to take her career seriously. But well, Youtube, here we go, maybe she's great. Thought the dirty shoes, just that small detail, drags this cover to hell. When dirty clothes is part of the fashion fantasy (like VI Sep 09/June and Aug 2010), works for a narrative. But when looks accidental, is total yikes. I'll pretend than Loli Bahia's cover was the legit first issue under Claire and not this one.
 
28 FEMMES
Photography:
Mario Sorrenti
Styling: Alastair McKimm
Hair: Akki Shirakawa
Make-Up: Yadim
Models: Imaan Hammam, Awar Odhiang, Natasha Poly, Alex Consani, Mathilda Gvarliani, Olivia Palermo, Celina Ralph, Anok Yai, Irina Shayk, Penelope Ternes, Mia Armstrong, Diane Chiu, Emmi Freeman, Bibi Breslin, Claire Marie, Sanique Dill, Ajus Samuel, Clara Denison, Sascha Rajasalu, Devyn Garcia, Noor Khan, Rachel Zegler, Jasmin Savoy, Caitlin Soetendal, Karolina Spakowski, Wali Deutsch & Selena Forrest & Xiao Wen


US Vogue Digital Edition
 
thats an instant purchase, i thought that i would skip the issue, because Sorrenti and McKimm in this basic studio with some celebrity with all my empathy isnt enought for a purchase but since its a full Sorrenti issue, and there is Bibi too... I though that maybe ill be returning to Vogue France purchase after such a solid time-out since october 2021 (dec 2024 im not counting)... The story itself seminds me of Rihannazine though which is no surprise since the team is the same.
 
Just love that Sorrenti stuff, it's nothing extraordinary in terms of creativity or innovation but so many pictures feel sticky to my eye(s). Like a love story in the making and my wallet will hate it because I'm going to spend a few more bucks in magazines this month... Bibi is beyond expectations, one more time.
 
My digital copy is showing around 250 pages. There's a reprint of the Alessandro interview, also Haider and Sarah.

It feels like Vogue France has been granted a degree of freedom to pursue its own path. You could argue that it feels like a synthetic copy of things we've seen before, but there's certainly a greater sense of self-confidence in the contents, even if they don't feel entirely satisfying.

I might not buy it this month, but I'm interested in this edition again.
 
VFMARS25-p60.pngVFMARS25-p62.png.png
Vogue France March 2025 digital edition
New masthead, this is her first official issue as HEC
 

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