Who's making what for where: Designer diffusion collections/licensed collections

[Stylebites]

It's hard to keep track of how many designers are now being pulled aboard the mega-chain bandwagon. For the sake of our pocketbooks however, I thought it would be great to compile a list of who's doing what for whom.

This is purely for news releases, links and other info...leave the specific product reviews for other threads.

Target's Go International campaign featuring (this year Luella Bartley, Tara Jarmon, Paul & Joe (and of course the Isaac Mizrahi line)

Nine West's "Project Front Row" featuring: Vivienne Westwood, Thakoon, Sophia Kokosalaki

Easy Spirit's (strange but fab) by Tara Subkoff line (co-designer of the Imitation of Christ label)

H&M's collections by: Karl Lagerfeld, Stella McCartney, Madonna (though she shouldn't really count should she?), Viktor & Rolf

Kohl's Very Vera line by Vera Wang (verdict is: cheesy name!)

...not going to list anything at Walmart. Too awful for tFS if you ask me!

I know I'm missing tons. Help fill in the rest...and more as they're announced.

 

[Estella*]

i do think we have a thread like this already, i'll see if i can find it

well, here's designers with diffusion lines
http://www.thefashionspot.com/forums/f60/designers-diffusion-lines-45332.html?highlight=diffusion

here's who really makes what?
http://www.thefashionspot.com/forums/f60/who-really-makes-what-31193.html?highlight=makes

 

[messe_de_minuit]

Celia Birtwell has done a collection for Topshop this year and Kate Moss will soon be designing a collection there as we probably all know...

UK plus size store Evans currently has a range of shoes designed by Geogina Goodman. There are a few shown here:
http://www.beautyandthedirt.co.uk/show.asp?ID=438

 

[Stylebites]

Thanks Estella. Those threads are interesting but I'm not talking about straight diffusion lines...more about lines guest designed for a specific high street chain. (i.e. Target, Topshop...)

We've got to keep our eyes peeled for the new collaborations since this seems to be a designer trend that's not going away any time soon. Unlike the licensing shenanigans of the late-80's and early-90's, these lines allow a designer to monitor the small line more carefully. It's a smaller time commitment and for a specific market, one which the designer may see as vaulable to future sales. Who knows? Maybe Paul & Joe bank on consumers becoming more aware of their label. Customers who may get promotions in the next 5 years and have money to spend on the (by then) coveted real thing.

 

[Stylebites]

Rouland Mouret for the GAP but only in the UK and France...check it out here