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Zac Posen to Design for Target
- Thread starter lucy92
- Start date
feminiine and curve packed, zac posen nvr fails me http://www.style.com/video/?bcpid=4765160001&bctid=76224601001
a 5 minute long video by gia coppola with the clothing.
there will be a pop up store next week in NYC.
a 5 minute long video by gia coppola with the clothing.
there will be a pop up store next week in NYC.
chaneladdict
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that dress is super cute!
derekjames
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excerpt from an article from the WSJ about how target is helping him..wsj.com
'Mom, I'll Make a Profit Soon'
How Designer Zac Posen Works With His Mother to Expand His Brand; Swimsuits for Target
Target has sleek publicists promoting the debut of the capsule collection. In New York tonight, Target is throwing a blow-out 24-hour party for the launch, with special appearances from bands and DJs.
What's more, Target has been teaching Mr. Posen how to design a mass collection. Typically, the Zac Posen line makes 200 or 300 pieces for each style, compared with the thousands produced by Target.
Indeed, Target—with its vast marketing muscle and cheap veins of production—is teaching one haute designer after another how to make a go of a mass brand. A capsule collection from Jean Paul Gaultier, whose primary line has been troubled by complex designs and production delays, is in Target stores now. Rodarte's preceded it.
"A lot of my merchants really help educate our designers in what can be done," says Trish Adams, Target's senior vice president of marketing. She notes that it has been easier for Target to get call-backs from designers since the recession.
Target gave Mr. Posen sales reports and advised him that bathing suits could be a big seller in his market segment; the new line includes his first swimwear. They advised him on affordable fabrics and explained how to design a garment for mass production. "It has a lot to do with keeping it simple," says Ms. Adams.
Mr. Posen has taken it all in with gusto. "Picking the right poly-organza for a skirt—that does feel good," he says warmly.
He isn't abandoning his Zac Posen runway line. The luxury brand "informs every decision we make," says Mrs. Posen. "Is this brand-neutral, brand-negative, or brand positive?"
Is Zac Posen still too little-known to do fast-fashion collections without tarnishing his primary brand? "I think that it's going to hurt them," says Laurent Bourscheidt, executive creative director for STC Associates brand-management agency in New York. "I'm not so sure Middle America is very familiar with Zac Posen."
Christina Binkley
'Mom, I'll Make a Profit Soon'
How Designer Zac Posen Works With His Mother to Expand His Brand; Swimsuits for Target
Target has sleek publicists promoting the debut of the capsule collection. In New York tonight, Target is throwing a blow-out 24-hour party for the launch, with special appearances from bands and DJs.
What's more, Target has been teaching Mr. Posen how to design a mass collection. Typically, the Zac Posen line makes 200 or 300 pieces for each style, compared with the thousands produced by Target.
Indeed, Target—with its vast marketing muscle and cheap veins of production—is teaching one haute designer after another how to make a go of a mass brand. A capsule collection from Jean Paul Gaultier, whose primary line has been troubled by complex designs and production delays, is in Target stores now. Rodarte's preceded it.
"A lot of my merchants really help educate our designers in what can be done," says Trish Adams, Target's senior vice president of marketing. She notes that it has been easier for Target to get call-backs from designers since the recession.
Target gave Mr. Posen sales reports and advised him that bathing suits could be a big seller in his market segment; the new line includes his first swimwear. They advised him on affordable fabrics and explained how to design a garment for mass production. "It has a lot to do with keeping it simple," says Ms. Adams.
Mr. Posen has taken it all in with gusto. "Picking the right poly-organza for a skirt—that does feel good," he says warmly.
He isn't abandoning his Zac Posen runway line. The luxury brand "informs every decision we make," says Mrs. Posen. "Is this brand-neutral, brand-negative, or brand positive?"
Is Zac Posen still too little-known to do fast-fashion collections without tarnishing his primary brand? "I think that it's going to hurt them," says Laurent Bourscheidt, executive creative director for STC Associates brand-management agency in New York. "I'm not so sure Middle America is very familiar with Zac Posen."
Christina Binkley
Target's New York pop-up shop for Zac Posen's collaboration line kicks off with a 24-hour party tomorrow at 11 p.m. (481 Eighth Avenue, at 34th Street), more than a week before the line hits stores, so New York fashion director Harriett Mays Powell stopped by the designer's downtown studio for a preview. "It's a collection that's about the best summer of a woman's life," the designer explained, while adjusting certain pieces, showing how they can be worn several different ways. Watch the video for more.
link to the video where posen shows the collection ( i dont know how to embed)
http://nymag.com/daily/fashion/2010/04/post_16.html
link to the video where posen shows the collection ( i dont know how to embed)
http://nymag.com/daily/fashion/2010/04/post_16.html
bonita_applebum
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i'm going to the pop up tonight and would be happy to report back, if people are interested.
chaneladdict
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we would love to hear
Love the username~!!!
Love the username~!!!pics from last nights event.
sessilee lopez is wearing the tiger dress. it is made out of polyester. it still looks quite good however! looks like selma blair is wearing the black dress with the removable ruffle and claire danes is wearing the safety print gown.
nitrolicious.com
sessilee lopez is wearing the tiger dress. it is made out of polyester. it still looks quite good however! looks like selma blair is wearing the black dress with the removable ruffle and claire danes is wearing the safety print gown.
nitrolicious.com
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jun3machina
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selma looks adorable as usual. kinda fun he had a party like this...
redhotfuss
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this collections looks gorgeous.. when does it come out? in stores? online?
adore dior
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i would like to own the tuxedo jacket! but i must see it in person first befor i commit. i don't really like the collections designers make for target. they pretty much all do the same thing
chaneladdict
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must be nice to be a celeb. you even get cheaply priced clothing for free that you DEFINITELY could pay for to begin with! I do like the tuxedo jacket, have been looking for a good one.
