Alexa Chung for Madewell

Discussion in 'Designers and Collections' started by DiamondSea, Jan 18, 2010.

  1. DiamondSea

    DiamondSea she had boys in her room

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    style.com
     
  2. mikeijames

    mikeijames no tom ford, no thanks.

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    i'm happy she's landed somewhere....
     
  3. loonaka

    loonaka Active Member

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    I can't wait to see pictures :buzz:
     
  4. lucy92

    lucy92 Mod Squad Team Leader

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    there is a madewell store in my city and it does not carry the more "exclusive" items. i doubt it will carry this.
     
  5. lexlex

    lexlex New Member

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    Ohmy Goodness So Exciting!
     
  6. IAmLordZen

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    It's a start for chung I suppose.
     
  7. gossiping

    gossiping Well-Known Member

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    sold online? hopefully otherwise we dont have it in the uk do we :(
     
  8. DiamondSea

    DiamondSea she had boys in her room

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    Does anybody have a subscription to WWD? They interviewed Alexa about the collection but I can't access the original article. Here are some extracts I've found on other websites (graziadaily.co.uk, handbag.com, marieclaire.co.uk:(
     
  9. thehappyhippyyy

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    wow, im excited. i love the idea of graphic tees with her doodles on them. and for only $14. nice.
     
  10. Ms.Jessie

    Ms.Jessie New Member

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    Coming in next comment. Let me find it!
     
  11. Ms.Jessie

    Ms.Jessie New Member

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    Alexa Chung to Collaborate With Madewell

    Madewell has signed Alexa Chung to create a fall collection, in the brand’s first celebrity collaboration.

    Madewell, which is part of the J. Crew Group, and Chung both exude downtown casual cool, with Chung bringing a “sexy tomboy, Sixties girls’ band” and Victorian aesthetic to the brand, or as she also put it, “things you wouldn’t mind getting dirty in and things that I actually wear.… I love how their vibe is a mix of vintage and new — it completely clicked with me.”

    “There is no grand scheme to this, and we still don’t want to hire a celebrity spokesperson,” explained Millard “Mickey” Drexler, chairman and chief executive officer of J. Crew Group. “It’s just that Alexa is totally cool. It’s not the way she looks or dresses. It’s the way she is.”

    The collection, to be called Alexa Chung for Madewell, will include polkadot tea dresses, dungaree dresses, high-waisted skinny jeans, oversize wool jackets with velvet and lace accents, and T-shirts with Chung’s photographs and illustrations, about 20 styles in all, much of it meant to mix with Madewell’s other products.

    “This will complement Madewell and it’s quite in keeping with my style,” said Chung. There will also be little packages containing Chung’s drawings, writings, photos and doodles, “like a look book,” she said. “We’ll be giving them away.” Prices haven’t been set, but will be consistent with Madewell’s, which start at $14 for illustrated T-shirts, and peak at $500 for motorcycle jackets, with the core of the jeans presentation under $100.

    Chung is partial to shopping at Topshop, Gap, Opening Ceremony, Chanel, Charles Anastase, Louella and Christopher Kane, and dates Alex Turner, the lead singer and guitarist from the Arctic Monkeys, an English alternative rock band.

    “I was being offered so many collaborations for a long time, but I held off. I thought it would be quite a ‘sellout’ thing to do,” Chung told WWD. “But Madewell had a more organic approach. They seemed really interested in my ideas and it’s a brand that I really admire. Hopefully, the authenticity of this collaboration will be obvious.”

    Chung isn’t a fashion designer, but she’s studied graphic design and art. Little did she know that Madewell had noticed her style. Drexler one day got on his loudspeaker to solicit the staff’s input on defining Madewell’s target customer. Chung’s name came up from personnel at Madewell stores where she shopped and that led to Madewell executives dining with her to consider a linkup.

    “Alexa’s style is inspiring and inventive, yet unbelievably approachable and down-to-earth,” added Madewell design director Kin Ying Lee. “She has such a clear point of view.” The retailer will launch Alexa Chung for Madewell in its stores and online at madewell1937.com in late August. Madewell launches e-commerce this spring. Chung will also be the face of the collection for the fall campaign. It is to be determined if the company will do a second Alexa Chung collection.

    There are 17 Madewell stores, but it’s possible a few more are added this year.
     
  12. Hebden

    Hebden I am half-sick of shadows

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    Just got the following info in a press release from J Crew...a lot of the same info as already posted but it does answer the question of whether this will be available online...

    Alexa Chung for Madewell
    Celebrated TV personality, model and style muse to design exclusive collection for Madewell

    January 20, 2010 — Alexa Chung is many things: TV personality, model, DJ, writer, photographer, downtown-cool style icon, best-dressed-list mainstay . . . and now she can add fashion designer to the list. She’s is partnering with Madewell, the heritage denim label that’s part of J.Crew Group, to create an exclusive collection—her first-ever collaboration with any label—due to debut fall 2010. Chung will translate her widely admired aesthetic and irreverently sexy tomboy look to this limited-edition Alexa Chung for Madewell collection, which will include covetable jeans and a tightly-edited group of key pieces to wear with them. The collection will be sold through madewell1937.com - which will also be launching ecommerce this spring - and in Madewell stores nationwide. Chung will also be the creative muse and face of the collection for a planned fall ad campaign.

    “I’m very excited for my first collaboration and thrilled that it’s with Madewell,” says British-bred Chung. “This partnership came together organically and is a great fit as the brand is so classic and really encompasses my style. I’ve thoroughly enjoyed working with the team and I can’t wait for my friends to wear it!”

    The evolution of the relationship between Madewell and Chung was a natural one: When the Madewell team, already inspired by Chung’s innate style, learned that Chung, in turn, was a Madewell fan (and a regular at Madewell’s Soho store), they knew their mutual admiration could be spun into a partnership fusing their creative sensibilities.

    “Alexa’s style is inspiring and inventive, yet unbelievably approachable and down-to-earth,” says Madewell design director Kin Ying Lee. “The way she puts everything together is so spot-on—and so perfectly Madewell. What excited us the most about Alexa is that she has such a clear point of view, and she enthusiastically brings that to the collection.”

    In the lead up to the collection’s launch, the latest developments about the collection will be tweeted by Chung at twitter.com/madewell1937, and additional updates will be posted on madewell1937.com.
     
  13. Hebden

    Hebden I am half-sick of shadows

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    And here's the image that came with it...

    [​IMG]

    Not sure how to credit this...J Crew email?
     
  14. sirdorian

    sirdorian New Member

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    thats great for her. can´t wait for this.
     
  15. alrightbrittany

    alrightbrittany New Member

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    agh i can't wait.
    does anyone know when it will be released?
     
  16. DiamondSea

    DiamondSea she had boys in her room

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    There's a new logo on their site

    [​IMG]
    madewell1937.com
     
  17. steele

    steele New Member

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    I wish we didn't have to wait so long! Although I do think that fall is the ideal season for an Alexa collection.
     
  18. toujourslani

    toujourslani New Member

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    I'm really excited to see this! I hope she tries to incorporate her style into it because I'm sure it's going to be an utter success. :smile:
     
  19. masquerade

    masquerade God Save McQueen

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    I may be the only one, but I hate it. Madewell is such a classic look, and she is very grungy and trendy. I think it clashes.
     
  20. DiamondSea

    DiamondSea she had boys in her room

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    Madewell will be posting exclusive pictures of the collection on their facebook page next Tuesday (2/16).
     

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