Ever heard of the motorcycle bag? They sold and are selling tons of them
Even their RTW business isn't doing bad at all. I don't think they have financial troubles and even if they would, the Gucci Group would invest even more money in the brand.
And this celeb campaign is another proof of that...It'd cost less to hire a model for the campaign. One of the reasons brands opt for celeb campaigns is to reach a wider audience...Miu Miu has been doing the same for quite some time now..not to mention Versace etc etc
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