BerlinRocks
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the fashion spot - featured storiesRATIONALIZING FASHION VICES
by Hebden
Your ability to rationalize your own bad deeds makes you believe that the whole world is as amoral as you are...
When it comes to potential purchases that fall at the higher end of the pricing spectrum, even the least nerdiest of us dabbles in creative mathematics. At such times, the old “cost per wear” ratio is dragged out and dusted off, as we feverishly attempt to convince ourselves that “cost, divided by 52 weeks, multiplied by number of times we can possibly drag the prospective purchase out of our closets without getting sick of it” is the best way to decide whether or not to spend a couple of paychecks on leather pants or a pair of high heeled hiking boots.
And, because we know that all over the world others are using the same formula, we feel better. In the words of Douglas Coupland, “Your ability to rationalize your own bad deeds makes you believe that the whole world is as amoral as you are”.
Not that we’re being dishonest, just resourceful. And, when the math works out, we feel strangely virtuous. “Just as I prophesized”, we gloat, as the c-p-w hits the dollar mark, “I am a good shopper”. Of course, in these moments, it’s generally best to ignore the accumulation of acquisitions that failed to live up to our mathematical goals. After all, even Einstein must have had a few theories that failed once in a while...
just thought this thread has inspired that story written by hebden ...
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