I agree with Spike that some of this looks very Rick Owens. And to be totally honest, I think the clothes looked much better in the video than they did in the WWD pictures.
Hmm. I'm with tigerrouge on this one. While I do love the video, I don't think it was the smartest move to substitute it for a runway show. I think a lot of people underestimate the power of a runway show (Gareth, included, especially since he considers a model walking down the catwalk half a*sed). Yes, after weeks of dull, Bryant Park tent shows, and plain, blank sets, dull lighting and uninspiring lighting, runway shows begin to look outdated, unproductive and mind numbing. But so few designers really take advantage of what a runway show can be and do. Alexander McQueen, John Galliano, Antonio Marras, Karl Lagerfeld (for Chanel), Riccardo Tisci, to name a few, all understand that a runway show can be pumped up to create an atmosphere and mood that exudes excitement and enhances their vision.
I know budgets are tight right now, but Gareth still could have put on a great show without fireworks...I mean, he shows in PARIS! I'd love to see his clothes presented in some gorgeous, 18th century apartment...the contrast between his sci-fi clothes and the romanticism of French interiors would be so incredible!