Perhaps some of you could clear this up to me...
From my point of view, this isn't about fashion. That is, fashion as I see it: clothes and that as an expression of people's ideas, as an artform. To me, these CK campaigns (and similar campaigns) are about selling. So when we talk of Calvin Klein's "glory days" are we talking of his height as a clothing designer or the height of the press headlines he generated with campaigns with hints to paedophilia and p*rn*gr*phy?
Secondly... how is anybody being a prude for not accepting this campaign? I personally see this as offending - and no, not because I would be afraid of sex and being open about it. I fail to see what exactly in it is ground-breaking... p*rn*gr*phy, which is where this campaign derives its inspiration, is a very traditional and accepted thing in the Western society. It is not pro-sex, it is not pro-homosexuals, it is not pro-breaking traditional family values. p*rn*gr*phy is one of the things that actually holds some of our societies traditional values together.
Hmm... so, CK sells by p*rn*gr*phy. What is a.) positive, and b.) so groundbreaking about this campaign? Why are those who do not accept this, who are offended by this, prudes? I always thought a prude was somebody who was scared of sex and a bit of a hypocrite... but is not accepting p*rn*gr*phy or pornographical images not accepting sex or being a hypocrite? Sex = p*rn*gr*phy is not true. They are two separate things.
Perhaps, if CK can only make itself a great name with campaigns where there's more skin than fabric, we should wonder if CK is about fashion at all? I don't think that campaigns like these are selling with clothing, to be honest. When we buy CK, what do we buy?
I am personally not pro-p*rn*gr*phy and would not like to open a fashion magazine (where I think I am going to see clothes) and find p*rn*gr*phy/pornographical images. I thought campaigns like these were something that belonged to the 90's, like Spice Girls and all that... I thought fashion had moved on? I guess I was wrong... fashion, at least at CK, is still very much living in the past, and past values of the patriarchal, white, heterosexual society.
Just my two cents
I'd really love to know what is meant with all this throwing of "prude" and "sexy" here.