EXCLUSIVE: Dior Showcases Sneakers in Cruise Campaign at Greek Temple
The campaign, photographed by Julia Hetta, spotlights the house's new Dior Vibe sneakers against the backdrop of the Temple of Zeus.
GODDESS KICKS: Seventy years after Christian
Dior’s haute couture collection was photographed in front of the Acropolis, the brand has shot its cruise campaign in front of another ancient Greek temple — only this time, some of the models are wearing sneakers.
Maria Grazia Chiuri, artistic director of women’s wear at
Dior, tapped Julia Hetta to photograph the ads at the Temple of Zeus on the ancient Greek archaeological site of Nemea.
Models Selena Forrest, Maryel Uchida and Chai Maximus appear in sepia-colored images with blurry details wearing the 2022 cruise collection
unveiled at the Panathenaic Stadium in Athens in June, which paired goddess gowns with the brand’s futuristic new Dior Vibe sneakers and gym bags.
The campaign was art directed by Fabien Baron, and styled by Elin Svahn. Peter Philips did the makeup, and Guido Palau the hair.
Since taking over as artistic director of women’s collections at Dior in 2016,
Maria Grazia Chiuri has made it a rule to work with female photographers. The resulting images were sampled in “Her Dior: Maria Grazia Chiuri’s New Voice,” a book published by Rizzoli New York earlier this year.
