Coach has always been very good about hiring talented people to shoot their campaigns - they’ve used Peter Lindbergh, Craig McDean and David Sims in the past and they’re all top tier I don’t see why Meisel wouldn’t be happy to also work with them. I don't think the fact that this looks like an editorial is accidental, they're definitely aiming to get the attention of a fashion savvy consumer and people who might not associate them with a higher end look & feel.