Creative Direction…Carine? I’m not so sure.
I love Carine! That’s why I’m so tough on her and that’s why I’m so disappointed by everything she is doing lately. All I see is inconsistencies and lack of standards.
CR fashion book can be great but it seems like it has never had a direction. There’s no identity and yet, we are at an interesting time for magazines. The rules have totally changed in the industry and it seems like they aren’t taking advantage of that, despite having a name like Carine Roitfeld attached to it.
Who buys magazines? People like us in TFS. People who loves fashion and also some people in the industry. The goal was never to appeal to the mainstream because no matter what, their revenues comes from the annonceurs.
Like it or not but MAS’s Mastermind is pretentious but it has an identity and you get a sense of who is their target.
Instead of Megan The Stallion, give us an iconic model photographed by a new talent or the contrary. Elevate the standards and speak to a real fashion aficionado. And maybe go back to your roots that are more Parisian than Hollywood.
Carine cannot do Hollywood but she is pushing it. There are so many people good at it! Do Parisian chic. Introduce new talents but make them work with legends. Elevate their standards.
I mean Megan the Stallion styled by Law Roach and photographed by a not so big name is a total non-event. Megan the Stallion styled by Carine Roitfeld and photographed by Arthur Elgort is actually more interesting already just to imagine.
You want to challenge Law Roach? Book him with Mario Sorrenti and Natasha Poly!