Daniel Lee - Designer, Creative Director of Burberry

^ the more this guy talks the more I’m convinced they’re already looking for some cheap, submissive outerwear designer who will replace Lee…
it’s more a question of hiring a designer capable of answering to a brief, not cheap or submissive. Lee is a great designer but it turns out he wasn’t the right fit for this specific brand, that’s all. I liked his Bottega but his Burberry was bewildering to say the least.
 
^ I disagree: his bags are selling and his outerwear was much better received than „three sleeve - mermaid” bullsh*t from Riccardo. If Burberry wanted a good designer who would build new chapter for the company they should let him do what he wants and what he’s good at instead of meddling with c-suite and completely cage him.
 
In an ideal world, where Burberry wasn't positioning itself to be the British equivalent of Coach, I would love Burberry to appoint Wales Bonner so she can stop wasting her talent on Adidas. I think she could bring back some of the needed aspirational preppy branding as well.
 

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