Daniel Lee - Designer, Creative Director of Burberry

[tomtakesphotos]

lee's burbery would be perfect if the price point were accessible, like, acne studios or coach in 2018 (only ref those then bc i do not know their current prices) or i guess what burberry used to be? instead of trying to be loro piana or chanel???

 

[Yasouss]

Bit awkward to do a whole talk about reinventing codes in front of the same images that the company execs and their consultants shunned a few months ago as alienating the core Burberry customers. I admire him for sticking to his vision.

 

[Olaffo]

Bit awkward to do a whole talk about reinventing codes in front of the same images that the company execs and their consultants shunned a few months ago as alienating the core Burberry customers. I admire him for sticking to his vision.

To me it felt like him, in a sophisticated way, updating his LinkedIn profile to „open to work”.

He is absolutely wasted in that wretched Burberry. Hope he’ll find fashion house which would respect him and his talent.

 

[fruitdots]

lee's burbery would be perfect if the price point were accessible, like, acne studios or coach in 2018 (only ref those then bc i do not know their current prices) or i guess what burberry used to be? instead of trying to be loro piana or chanel???

Yup. Or a brand like Lemaire would've also been a decent point of reference for them. Aspirational but accessible basics, and more expensive leather, outerwear, etc.

 

[tomtakesphotos]

if it fails, it will all be on the CEOs etc whoever dictated the pricing, bc, out of a sea of hopeless stuff, the creativity behind the brand is actually quite good & d. lee had just come off a high point at bottega really? i guess pricing for these labels is off the rails across the board though isnt it?

 

[proseccotabis]

I think he won’t be able to recuperate Burberry any further at this point, and he is probably blocked to do so from the management and their strong passion for the price hikes (wtf). Actually I think DL would be great at Ferragamo! He would wake it up

 

[tomtakesphotos]

ferragamo would be too close to bottega, sadly, i think burberry was perfect for him & really a beloved heritage brand-- it should have been a home run

 

[tourbillions]

not all perfect combinations work. so lets have galliano at burberry instead.

 

[tatouejeremie]

ferragamo would be too close to bottega, sadly, i think burberry was perfect for him & really a beloved heritage brand-- it should have been a home run

It was doomed from the start.

Daniel Lee comes from a high-fashion background at a businesses that did sell clothing, but the majority of its sales came from accessories.

Meanwhile, Burberry's core business is boring outerwear and checked merch—areas in which he had barely any experience.

On top of that, a naive CEO believed it would be easy to transform an outlet-driven brand into a high-fashion luxury house within a couple of seasons. It was bound to fail.

Ferragamo makes sense though

 

[dodencebt]

Not gonna lie, I can see Daniel at Gucci. His Bottega was undeniably strong in the accessories department, and he produced some good, current, sexy ready-to-wear. If he's learned anything from how Bottega ended, and there's no more bad blood between him and Kering, I can see him returning to the group.

 

[FashionPower]

I wouldn't mind Lee at Gucci too but we know he's banned from Kering, so it's a no-no.
But at the end, even Fornarina, Miss Sixty and Pinko would be better than Burberry at this point...

 

[proseccotabis]

I wouldn't mind Lee at Gucci too but we know he's banned from Kering, so it's a no-no.
But at the end, even Fornarina, Miss Sixty and Pinko would be better than Burberry at this point...

i have a feeling that IF BV ever ends up in the same situation as Gucci right now, he would be the first one Pinault would beg to come back ... just a theory

Daniel is also a strong merchandiser, and has an innate ability / skill to foresee the product success
For example, Ancora boy doesnt have that. but then again it all depends on the team as well of course...

 

[RosesAreRed]

I'm generally predicting the era of comebacks. Same what happens with movies – when reboots fail, they call up the original cast and pretend the reboots never happened.

 

[jeanclaude]

Daniel at Ferragamo would also be blocked by Ferragamo´s family...

 

[Creative]

Omg I thought he already left The new campaign looks like the kind of movement corporate does when they are desperate and with no designer on board. I think it will happen very soon though.

Stocks hit the rock bottom in June (-54%) and since then it kept rising… so weird no? The drop in 1 year it’s only been 6%. I was expecting -30%.

Edit: the Ferragamo idea is great tbh. I can totally see it working.

 

[blueorchid]

They need to stop using the phrase “codes” it’s too much. It’s too pretentious for Burberry.

 

[proseccotabis]

Daniel at Ferragamo would also be blocked by Ferragamo´s family...

Huhhhhh pls spill beans lol

 

[jeanclaude]

Huhhhhh pls spill beans lol

You can read it in the Maximilian Davis thread. The Ferragamo family is a problematic one:

Thread 'Maximilian Davis - Designer, Creative Director of Ferragamo'

Sep 20, 2022

Salvatore Ferragamo’s creative director Maximilian Davis has changed the name of the brand to simply Ferrgamo, and introduces a new logo ahead of his debut as creative director during MFW:

• vogue28
• Replies: 240
• Forum: Designers and Collections

 

[Plax]

The company posted a year-over-year loss of 74 million pounds for the period, down 147% from a profit of 158 million pounds for the same period last year. Retail revenue was down 21% for the period, and wholesale was down 30%.

source: fashiondive.com

 

[Plax]

The company posted a year-over-year loss of 74 million pounds for the period, down 147% from a profit of 158 million pounds for the same period last year. Retail revenue was down 21% for the period, and wholesale was down 30%.

source: fashiondive.com

It's really really worse than I thought it would be.