The chaos at Gucci and the silence at Chanel, for opposite reasons, intrigue me the most.
It’s almost a relief to me to see that people at Chanel remembered that they used to have a culture of secret and that it was what made him leaders in the industry.
Because part of the loss of aura since Karl died was also that insane level of communication…Which wasn’t needed for a private company.
I’m more impressed by the way they have handle the post-Virginie era. It was obvious that there was a creative crisis but overall, the brand was preserved…Unlike at Gucci.
I love that they let Blazy get his mark in the maison. In the stores, it’s business as usual, they are still doing things as usual. Sofia Coppola did the book, they dress their celebrities in archives reproductions.
I hope that from Blazy’s first show, the house will go back to it standards and it culture of secret. We don’t need Bruno Pavlovsky or Lena Nair having interviews everytime. I don’t even need for Blazy to speak in the press like Karl. But it should be about the CD and the CD only: the collections, the campaigns and that’s all.
In the JWA for Dior thread we were having discussions about the involvement of the suits and all…It’s really at Gucci that it is very obvious. There’s a huge sense of emergency at Kering right now and all their decisions lately are only set up to appease the shareholders.
While at Dior, there’s a sense of confidence towards JWA even if Delphine has a pressure to perform, I don’t feel like Kering is that confident in Demna. And that’s why they are rushing to see if the market will respond favorably to his work and then think about a strategy going forward.
The collection Demna is showing this week has to have an almost immediate impact on Gucci between October and February for them to not look ridiculous in the next Assemblée générale.
