Demna Gvasalia - Designer, Creative Director of Gucci

[tourbillions]

i will take ancora over this, he is 1 day late for london. the city this collection deserves

 

[blusheels]

I'm sorry but I don't see any Gucci by Tom Ford in this

 

[plentyofhorns]

I really like the low rise horsebit jeans…..

 

[MultiQsan]

Those cropped tops will require some convincing to the male VIP clients in those 10 stores 🙄

 

[99 Percent Polyester]

I love the presentation and like the collection (but I HATE men's low rise jeans); am curious to see how it "performs." It's not revolutionary or whatever, but it feels fun and a step in the right direction.

I'm a commoner so it's not like I'm buying something anyway, but I wonder what the prices will look like...

 

[Thefrenchy]

All this noise for that That's no better than Ancora.

 

[jeanclaude]

Exactly what I was expecting from him: Balenciaga but with GG logo. Like Lallo at Valentino.

 

[youthinasia]

I can’t be bothered posting the pic but is the blue dress on Dakota by Demna? Zurich Film Festival.

 

[rowjellies]

Just spreading misinformation now…

 

[tricotineacetat]

In the end I prefer this leaks, false rumours, drama, chaos, madness and confusion because they keep me curious about the new Gucci.

Much better than flooding the red carpets of the earth with dubious gowns.

Of course he won't do hoodies, that is super passé.

Remember his very first mens collection for Balenciaga? The one that mixed 70s glam silhouettes with platforms and ecclesiastical touches.
He can do fitted and slick very well, if he wants to.

I think that will be the direction.

Wasn‘t Martine Rose heavily involved in the first 2-3 years of Balenciaga menswear until it went auto pilot? The 70ies platform boots at that time were the best pieces to take away from the collection, something a range of men’s fashion customers between Hedi and Rick would want to buy. Not sure how much the clothes really mean today but I always thought Demna‘s design always lacked a sense of refinement in the design and cut of his clothes, though they have that in-your-face boldness to stand out.

I hated, hated, HATED the hourglass women‘s skirt suit of his women‘s debut, the shrunk-fitted and outsized men‘s tailoring of these years…

 

[tricotineacetat]

It’s almost a relief to me to see that people at Chanel remembered that they used to have a culture of secret and that it was what made him leaders in the industry.
Because part of the loss of aura since Karl died was also that insane level of communication…Which wasn’t needed for a private company.

I agree 100% and I believe a large part of the myth and legend around a fashion house is build by not appearing like you desperately try to fight for a customer‘s attention.

We see this panning out in full force with JWA‘s Dior. The aggressive flooding of looks on the red carpet, the many ambassadors building up the noise. The feeling of anticipation is lost - By that measure it was more exciting how the anticipation for Demna‘s Gucci went down, despite the fact that we knew too well how it would look like after all.

 

[NoInvite]

Finally some sensible packaging.
Bye bye Ancora red.

 

[tourbillions]

Finally some sensible packaging.
Bye bye Ancora red.

i hate that guy, he is such demna stan. fashion victim

 

[Lola701]

Oh he really went back Tom Ford with the packaging.
When your first ever Gucci purchase turn out to be the most basic Jackie bag in all black leather with a « worn out » treatment, it tells me everything I need to know in terms of lack of personal style or identity.

He could have went for a RTW piece and didn’t need the validation of Demna to buy a Jackie.
Anyway…

 

[LadyJunon]

Oh he really went back Tom Ford with the packaging.
When your first ever Gucci purchase turn out to be the most basic Jackie bag in all black leather with a « worn out » treatment, it tells me everything I need to know in terms of lack of personal style or identity.

He could have went for a RTW piece and didn’t need the validation of Demna to buy a Jackie.
Anyway…

This is unfortunately the type of r*tarded customer Gucci needs right now. The Demna cult is eating this up.

 

[tourbillions]

the idol of the yas queen slay cult

 

[NYLA22]

I keep reading that Demna recently moved to Los Angeles. So if that's true, how does that work? Does he just fly to Italy every month for a week or two and the rest of the time does everything remote? (I know that Hedi lived in L.A. for years when he was at YSL, but from my understanding, he moved the design studio there as well, which obviously is a very different thing.)

 

[tourbillions]

why does it matter so much where the designers make/sketch their designs...

Unless they still handstitch everything in the studio by themself, i'm sure production of their sketches all rely on the studio directors.

 

[NYLA22]

why does it matter so much where the designers make/sketch their designs...

Unless they still handstitch everything in the studio by themself, i'm sure production of their sketches all rely on the studio directors.

Sorry, I'm not in the fashion industry, so I don't fully understand these kinds of things. Just curious.

 

[fruitdots]

why does it matter so much where the designers make/sketch their designs...

Unless they still handstitch everything in the studio by themself, i'm sure production of their sketches all rely on the studio directors.

It matters because the archives and ateliers are in Italy, and they are where the designer learns both a) the history of the house & its techniques, and b) how to make best use of said techniques (etc). If you're trying to design from LA, you're missing the wealth of knowledge held by the house's artisans. Yes, designers like Karl Lagerfeld and John Galiano were brilliant, but their work at Chanel and Dior would've been impossible if they hadn't been in constant, in-person contact with the workers in the ateliers. Those are the people who can tell a creative director how to execute a design (or not)—what is possible in terms of tailoring, embroidery, leatherwork, etc. If you're trying to design from another country, you simply don't have access to that knowledge.