Lola701
Well-Known Member
- Joined
- Oct 27, 2014
- Messages
- 13,933
- Reaction score
- 37,386
Maybe at Pucci. Sometimes I feel they forget about this brand, but Pucci has good potential to producing silk clothes and accessories.
These strange strategies due to Antoine wanted copy Alexandre idea for Rimowa, but he doesn't have taste and understand Berluti customers.
IMO @Lola701 has right. LVMH problems is lack of taste Arnault's kids. All family look like classic dull bourgeois. They are hard-working but not fashion lovers. They promote designer whom they like. In Kering you have different people focused on customers and profit but they are more brutal when profit it is not appropriate.
I don’t know/think that having the heir of Pucci allows them to take real advantage of the brand. The success of Peter Dundas probably surprised everybody there but unfortunately, the dynamic stopped once he left.
And no, being bourgeois and dull (which is not the case in fact) is not an issue. When I say taste of fashion, it has more to do with standing on for an aesthetic, a particular vision. We can all agree that there’s a sense of coherence between having Phoebe, Nicolas and Raf in the group. Even having Haider (which is all about the influence of Delphine) made sense. It’s strong from an « editorial POV » but it also tied with the shift in the market.
MGC was very promising at the beginning. Her first Couture wasn’t terrible...
I think that Antoine doesn’t understand the luxury market which is funny because in substance, he is the Berluti customer. Delphine wanted Nicolas and she mostly wears Vuitton. Alexandre understand his generation. He is the perfect customer. When you see him, he has a very basic style...Like most young people but he is into al the things millenials are into. Or at least, he understand it. Rimowa now is a status symbol. In a way, Berluti is a PR success because at least, it’s part of a conversation.
Promoting designers you like is not an issue. The issue is thinking in terms of short term boost of sales.
Those 3 years contracts are starting to become a sign of defeat because they kinda shows a lack of confidence.
Kering is a different group. They started their involvement in fashion 20 years ago and they like to believe that they are into meritocracy...And in substance, it’s true as the number 2 became the number 1.
When it comes to Berluti, maybe they should call back Ozwald Boateng. After all, his Savile Row customer probably has Berluti shoes in his closet...
. Sometimes I feel they forget about this brand, but Pucci has good potential to producing silk clothes and accessories.