Discussion: Who Should Be The Creative Director of Chanel?

[Living Proof]

Now I want it to not be him just to see some eggs on their faces.

 

[PDFSD]

We've been playing this game for a while now but that WWD article definitely adds to the credibility of this latest Mathieu Blazy rumor. If the true, maybe it'll be the final nail in the coffin for Kering.

Considering his still relatively young age, Blazy has the experience (even in couture), the fashion credibility, he speaks French... His BV has been very diverse in terms of casting, image and trying to exude global appeal.
But I think most of all he seems like a nice guy, a total team player and someone without an enormous ego or diva behavior. His BV is still doing financially well in a more challenging market than before. And maybe he doesn't insist on a $10million (or more!) annual paycheck.
In short, I can see Leena Nair and co liking him. Their plan is Chanel the brand first and foremost and the CD should play second fiddle.

Their plan is Chanel the brand first and foremost and the CD should play second fiddle.

this was already with karl as much as he was big personality he always spoke of chanel as starting point to every thing and the point of it all , he always said he was the hired help/hired hitman.... jokingly just a illustrator.....also was smart of him as he had more than one house to take care of.

this concept of house as the center or putting the church of the center of the village is a french saying (Remettre l’église au milieu du village /they’re basically saying there is no excuse for a misunderstanding, as the details should have been clear once the following the discussing the instructions they just gave )
as this also how LV treated their LV with marc ......its not a concept that now leena & co are applying only now its been there for some houses for some time

hedi uses also this term in a interview

also its not CD is second fiddle the CD is the invited guest at the house not the owner not center of the universe ..its healthy as a guest you know your boundaries and you know why your there to not be boring and add to the stay and has the host you know you have obligation to make your guest feel welcomed and at ease it goes both ways more than master and servant idea of work relationship

 

[Lola701]

I’m quite OK with the idea of Mathieu Blazy taking over Chanel.
He lives in Paris right? He will enjoy the city, good salary and extras but more than that, he has a lot of creativity to give.

I don’t mind that because at Chanel, the frame is there, the archives are there and in way, it allows a designers to transform the POV of a Chanel woman. I mean, we saw it with Karl: the Fun Vulgarity of the 1995 collection was balanced 3 years later by an almost monacal vision (and I’m using that example simply because of the over obsession of the 90’s).

And more than that: Mathieu is modern!

It seems like an insult today but I like contemporary fashion. The past is good but I want to be surprised, to move forward.

The only thing I don’t like about Blazy is that RAF crowd, that stylist of his and his choice of photographers and things like that.

they( Channel management ) regret pricing out people with the chanel classic bag and the sales with in this year are experiencing slower growth.
its hard to go back now with adjusting this price increases.

I was told about that but I simply asked why they don’t use that opportunity to completely rethink the production and marketing of the bag? It’s time to go back to fully made in France to me…

Tbh, I’m so mad about the 2:55. They raised the price because it’s an iconic bag but it’s not even a bag that was sellling that much!

 

[Xone]

Matthieu does what he does at BV because it's BV, that doesn't mean he will do the exact same thing at Chanel...if he was interviewed for the position and is frontrunner according to the media maybe because he convinced them what would be his vision of the Chanel woman...and it's a way to go forward. In the end this will be a big proof for their career to however be the actual CD chosen, a proof you don't want to fail.

On the side note agree with Lola on their campaigns and visuals...kinda dry and not interesting much. Hopefully he can access also to a better team for the brand.

 

[Grets]

Does fashion need another dry intellectual designer? I'm tired of the Raf/Phoebe spawns that are getting all of these appointments. I'm tired of having to pretend this intellectual masturbation is groundbreaking or even interesting. What a brown paper bag made of leather? Kate Moss wearing a plaid shirt made of leather? Tom Fords YSL Mombasa but woven? We are in this era of quiet luxury where the main brands like Hermes, Brunello, Loro Piana and naturally Bottega Veneta are surviving. Sure BV has a good marketing game, but I'm not sold on the genius of Mattheiu Blazy. Please let it not be him.

 

[Alquimista]

So we were all wrong lol

Yes, he's not a very fun designer but I'm not mad about the choice. He's apt.

I really just want to see Chanel back in the game of fashion being honest. It has so much unexplored potential.

 

[PDFSD]

Does fashion need another dry intellectual designer? I'm tired of the Raf/Phoebe spawns that are getting all of these appointments. I'm tired of having to pretend this intellectual masturbation is groundbreaking or even interesting. What a brown paper bag made of leather? Kate Moss wearing a plaid shirt made of leather? Tom Fords YSL Mombasa but woven? We are in this era of quiet luxury where the main brands like Hermes, Brunello, Loro Piana and naturally Bottega Veneta are surviving. Sure BV has a good marketing game, but I'm not sold on the genius of Mattheiu Blazy. Please let it not be him.

agree with all but better him than jackiemus lol ...even if i am not a buyer of his bottage lol

i am also not into his margiela spudo surrealist intellectual tricks repacked in a modern context and he lacks a strong vision of storytelling season it's just a lot of ideas put in context of show and set and sound ....you see where there is no story as the ad campaigns say nothing just product.

but the choice could have been worse that's also fair to say


i have a feeling it won't be a designer as CD but a team situation for now ...also not my fav way forward

 

[Nimsay]

IMO the fact that Blazy was there to put CK out of business is enough for me to always be very skeptical of him. Anyone from Raf's camp needs to be carefully looked at.

 

[Nimsay]

Marc is the only one giving Karl-esque interviews. He said that he wants to work with Takashi Murakami again... This whole interview was a breeze and a joy to listen to, just like with Karl. Most designers just ramble and aren't interesting to listen to ... most recently I couldnt sit through Allesandro Michele's interview

 

[fenty]

I still want Marc!

 

[Kimihiro]

Not mad at Blazy. I want a DIVA at Chanel though. I know what I want is not really about clothes but it’s fun. After all do we really expect a fashion revolution?

 

[blueorchid]

Marc as a candidate seems so absurd to me. I can't.

 

[Living Proof]

Mostly unrelated but didn’t Jacob Elordi shoot the BV campaign in spring then the Chanel one a few months later?…

 

[Xone]

I guess it’s just a meme but kinda fun start the day like that…at this point everyone will submit their choices lol

 

[Kennnnn]

I think it would be interesting to have Mathieu Blazy at Chanel. I can see him taking things in a more natural and spontaneous direction, maybe closer to how Caroline de Maigret wears Chanel.

 

[LadyJunon]

I guess it’s just a meme but kinda fun start the day like that…at this point everyone will submit their choices lol

I love how goofy Italian designers are. It warms my heart.

 

[j02215]

Positives: Matthew has done Margiela, Calvin Klein, Celine, and BV. He can certainly lead a studio, works in the frames of an archive, and somewhat shape-shift. He is stable and low maintenance for corporate and likely the studios.

Negatives:
- I’m not convinced that he has enough of a creative director’s quality in him to sustain Chanel in the long term. His creative directions at BV has been pretty stagnant after all these seasons. One really cannot differentiate any of his BV seasons.
- Someone needs to take styling away from him
- I would prefer not to see any Raf Simon’s influences in Chanel
- his artistic inclinations tends to be too niche and pseudo-intellectual (see raf Simon influence), while Chanel is a massive brand and needs to be engaging to the wider audience.

 

[Kite]

Sorry but at this point im SO over the rumours and the tepid attempts at guessing. Its been dragged out so long and it's so ridiculously over thought by nobody instagram 'Sleuths'.

 

[Lola701]

The funniest thing about this is that every rumor thrown around by MissTweed is being taken as an actual news and then gets reported by various serious media outlets.

 

[JohannesL]

Now I am wondering who is not rumored to be considered for this role since we almost got all the working designers right now. If Chanel insists that there will be a creative organization to be announced, I guess the search for the CD will be a long journey.