Discussion: Who Should Be The Creative Director of Chanel?

chatty Bruno Out.
I'm in awe of how many terrible interviews this guy does. Says one thing, the opposite thing happens next. It's not like Chanel is a public company or has investors to answer to. He should keep his mouth shut but he might also like the spotlight. The HR Lady is also a victim of this.
 
MISS TWEED
6 October 2024

Musical chairs in the fashion world seem to be spinning out of control these days. Jonathan Anderson’s expected arrival at Dior, as reported by Miss Tweed on Friday, will trigger many rounds. Anderson’s move to Dior – which parent LVMH has not confirmed yet – comes fresh on the heels of Hedi Slimane’s exit from Celine announced this week, replaced by Michael Rider who left Ralph Lauren in the spring.


CHANEL


Slimane at Chanel is not the only option. You have the immensely talented John Galliano. He's about to become free as his contract with Maison Margiela ends this month and he's not planning on renewing it, as Miss Tweed previously reported. At least for now.It's possible that Galliano will do another show for Margiela next year "outside of this contract," a source close to the brand said.


Galliano wants to work for a much bigger brand, several sources said.
He would fit well at Chanel as he is a true couturier, the last of his ilk after the passing of former Chanel creative director Karl Lagerfeld in 2019. But in practice, he may not be able to sustain the rhythm of producing eight to 10 collections a year if not more - as did Lagerfeld and Virginie Viard after him. Hence, chances are slim that Galliano would go to Chanel.


Vogue editor Anna Wintour lobbied LVMH boss Bernard Arnault hard to take back Galliano for Dior but many people at LVMH were opposed to it, including members of the Arnault family and former Dior CEO Sidney Toledano, who sacked him for his public anti-Semitic rants in a Paris bar in 2011. Since Michael Burke's retreat in the spring, Toledano has been unofficially running LVMH's Fashion Group, the division that runs all of LVMH's fashion brands but Dior and Louis Vuitton.


Galliano's troubled past and reputation as a tyrant towards his staff may prevent the Wertheimers to hire him. Lagerfeld was never easy, but he looked after the members of his teams, particularly as he grew older.


If Galliano is not offered an attractive alternative, he may end up staying at Margiela and will have just made a small pause to give him the freedom to weigh his options.


There has been industry chatter about Simon Jacquemus joining Chanel. Somehow, it's difficult to see how the 34-year-old French designer would be capable of doing this big job and remain laser-focused on his eponymous brand at the same time. The Jacquemus label has had a strong decade, but its growth in the past year has been hampered by the current downturn in spending. And the brand has had to put some store opening plans on hold. Making matters worse, the quality of Jacquemus products, particularly handbags, in relation to the high price they command, has been criticized on social networks. Going to Chanel could threaten the future of his brand - something the French designer may not be willing to
 

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