Discussion: Who Should Be The Creative Director of Chanel?

[JohannesL]

If Chanel/Dior has a Mademoiselle line, Hedi would be a real talent for the position, but he has a limited talent when it comes to cater mature/older clients.

 

[PDFSD]

If Chanel/Dior has a Mademoiselle line, Hedi would be a real talent for the position, but he has a limited talent when it comes to cater mature/older clients.

i don't think young people are the biggest Hedi clients (besides the K pop ava bags or tiktok trendy shades) .....as much as his youth obsession is clear .....both from price point to the fact that the clothes he does are quite classic and grown up beside the OTT rock star pieces.

worst thing a brand can do is to die with its old clients

 

[avonlea002]

Judging by the haute couture clients thread most of these ladies would have to first book a lipo appointment before coming near Hedi's clothes.

 

[tourbillions]

the real question is if he can actually make 6-8 collections in a year. It feels like he made around the same amount of collections in total for his 7 year stint at celine. He will run out of baby dresses and baby coats by half a year.

 

[PDFSD]

Judging by the haute couture clients thread most of these ladies would have to first book a lipo appointment before coming near Hedi's clothes.

ozempic is becoming normal in 5 years you will see clearly the shift with these clients as well

 

[Kimihiro]

Hedi cuts usually adapt well to sizes, with limitations of course. I’ll never fault his cuts.

If we’re worried about the older clientele Hedi surprisingly is conservative. I’m more worried that he cannot do more unconventional womenswear propositions. It’s all classics.

 

[PDFSD]

the real question is if he can actually make 6-8 collections in a year. It feels like he made around the same amount of collections in total for his 7 year stint at celine. He will run out of baby dresses and baby coats by half a year.

KL did not oversee all collections you know that the main collection teams do the ski and othe capsulöes and also add onto the resort collection following KLs input .

all big brands have now double teams for show collections and main commercial LV DIOR GUCCI PRADA HERMES the CD etc is involved depending on need or interest each season then all departments have head /design directors .

Celine drops all the time collections just like Chanel not as much because its more established than what Hedi started at Celine.

but they had celine yoga/pilates stuff coming up hermes also does now etc

the goal of them all is to be lifestyle brands what Ralph perfected years ago , you eats sleep travel dress smell life ...with/like the brand products to compliment every part of your life

 

[vogue22]

but he can do 80 ´s tink 90´s twink 00´s twink 70´s twink 5o´s twink also future twink he shown at dior so he id the only right person we know of to do it justice commercial and sharp and wholistic ...would not ind chanel mens by him it would make the brand go even bigger all the birkin kelly fem boys will save money to spend on chanel RTW.

Bruno knows what the best choice is he is not that much of a idiot .

Darling do you have a problem with your keyboard?

 

[HigthaVandah]

If we’re worried about the older clientele Hedi surprisingly is conservative. I’m more worried that he cannot do more unconventional womenswear propositions. It’s all classics.

Hedi's reputation is only tangentially related to his work. Channel should release his first few collections without saying who the CD is. Let longtime customers decide what they think of the clothes. Then drop the bomb that they're buying Slimane designs.

ozempic is becoming normal in 5 years you will see clearly the shift with these clients as well

Hedi will need to find a song about ozempic to use as a runway soundtrack. Like that song about coke and amphetamines he used for his first Celine men's collection. With Hedi the music shows the way...

 

[tourbillions]

my opinion stays the same, hedi can only turn smaller brands into mini hedi chanels. Apart from that theres no other new direction he can take the actual Chanel. Everything in his hedi's how to turn a brand into chanel playbook is already existing/thriving in Chanel. What's left is to make unimagineable clothes that will make their clients dream.

 

[PDFSD]

Darling do you have a problem with your keyboard?

no the problem is me.... no joke

 

[Alquimista]

Judging by the haute couture clients thread most of these ladies would have to first book a lipo appointment before coming near Hedi's clothes.

Lipo? They're stocking entire closets of ozempic shots. It's gonna be size zero or a Giambattista Valli gown.

 

[PDFSD]

my opinion stays the same, hedi can only turn smaller brands into mini hedi chanels. Apart from that there's no other new direction he can take the actual Chanel. Everything in his hedi's how to turn a brand into chanel playbook is already existing/thriving in Chanel. What's left is to make unimaginable clothes that will make their clients dream.

Don't you think Chanel clothes are rooted in reality of dressing women, even if its a rich one but you know what i mean ...

Her inspirations are also in menswear fabric and cuts ....the tirloian mens jacket is the base of the famous chanel jacket she seen the hotel lift boys wear on her ski vacation etc fabrics beside the tweed she used for her suits as well was based of the jersey fabric utilized back then for men's underwear etc ........she is not as dreamy fantasy as a Schiaparelli or Dior

She is quite the practical butch tomboy Coco Chanel ...sure KL is part of the story of the house and brought his pop flair to the house and it should be carried as well forward freeing Chanel further with the times so it survives, but we should not want to expect from Chanel monumental designs that border the custom met gala archives most eventful display of fashion.

 

[tourbillions]

that doesnt really matter, chanel of today and what their current clients pay for/expect are the grandeur that KL served us. For their business sake, it is smarter to put on a show like kl did and to finally do what their top clients expect. No ones gonna pay for current chanel prices for well-made basics. Their prices demand for almost demi-couture pieces and they need to stand out as Chanel. It's the only way to attract back the ones they have lost during VV's tenure.

I always wonder if Chanel has lost some of their clients to Ghesquires' Louis Vuitton. Since many of the runway pieces almost work like couture to get their hands on them. He makes a lot of difficult to get and showy pieces. He has been serving us the show and fantasy that VV couldn't.

 

[Alquimista]

Lagerfeld made women dream with the power of savoir faire, with the sets and models, not with avant gardism.

I can't remember him ever doing something like Galliano or McQueen. He made dreamy clothes that could be all yours If you could pay for it.

 

[PDFSD]

that doesn't really matter, chanel of today and what their current clients pay for/expect are the grandeur that KL served us. For their business sake, it is smarter to put on a show like kl did and to finally do what their top clients expect. No ones gonna pay for current chanel prices for well-made basics. Their prices demand for almost demi-couture pieces and they need to stand out as Chanel. It's the only way to attract back the ones they have lost during VV's tenure.

I always wonder if Chanel has lost some of their clients to Ghesquiere' Louis Vuitton. Since many of the runway pieces almost work like couture to get their hands on them. He makes a lot of difficult to get and showy pieces. He has been serving us the show and fantasy that VV couldn't.

CLIENTS REALITY
fashion weeks are not the reality of clients all around the world, their are pockets of extremes or differences but in the end these are not models or influencers but woman with lives... rich and amazing lives yes!! but people are still people and reality is different than dreaming of fashion in a isolated box of grandeur.

how do you explain that VV sold better without the big shows sets etc, how you explain that MGC still does better sales wise then Raf´s dior that had technically more experimentation and wow factors objectively.

this old song of nobody will pay for Chanel anymore, say always let's wait see the numbers,VV did many basic real clothes and at every big brand this is the bread and butter as much as we want to hate it rightfully !!! it's just not the reality of people that can afford all these brands its clothes.

you just need to see the stories and ecom you see what is sold every season its not my opinion it's just the facts


DREAM LUXURY DEMAND
yes there is a demand for more personalized offer and more luxury service etc and ways to be more unique , but so far the ideas and ways forward is the usual .......nobody broke the mold yet for all these top clients..... it's all the same process still from soft luxury to hard luxury.

people will continue to pay for things that many people desire but cant access so easily..... and it does not mean special always or with diamonds etc.

with HC you can change so much that it does not matter what KL presented on the catwalk, it would be toned down any ways by the clients with VV this was far less as translating items from catwalk to reality was barely needed ,this is a plus for clients as the work is done 80 % already.


BIG SHOW SETS
side note on the big sets i am happy chanel scaled back on these sets because it more environmentally needed and its part of there attempt to be more eco and already explained by the company this effort and even if i don't like the sets now i still think its better than wastefulness of before that is also outdated way to go forward.

why i don't mind videos like Hedi does that still gives a story but not relying on huge stes for 20 min show the impact on environment is just the people traveling wich happens for show any ways as well in bigger numbers .

 

[tourbillions]

Wow from fashion propositions to eco-waste of show sets... we will have to agree to disagree on this.

Do i think hedi is the cliche solution? Yes
Do i think he will produce beautiful clothes? Yes
Will i be bored to death and be over it after 1 collection? Yes

Beyond these wannabe chanel fans on youtube, their VIC's are looking for real fashion moments. And thats what they will pay for. I dont see these VIC's lining up for Celines RTW/couture under Slimane. Or maybe i just dont see them here.

No matter who the CD is the basics and tweeds will sell and will be made. So the CD need to be able to propose something beyond those.

 

[PDFSD]

i don't think Celine RTW client is same as Chanel client over all there is overlap yes but core client is not the same type of woman.

the lady in the youtube she buys at chanel i wont say she is wanna be as she shops also at other brands allot but there more chanel shopper online that show what the buy and some don't even show face etc but i don't want to get down that rabbit hole :-)

for me was just to show items that reflect the reality of rtw shopping at chanel and many big brands its a shirt a suit a top a dress etc

VIC don't line up to shop you know that :-) they get stuff send to their hotel rooms or to their homes or enter stores by appointment lol