Discussion: Who Should Be The Creative Director of Chanel?

They won't hire Marc because when he had talks about Dior a long time ago, he only wanted to design 4 collections and live in NYC
I think he is willing to compromise now even more considering that the plans to relaunch his brand never worked. I mean, he is doing 2 collections a year sold exclusively at Bergdorf. At best he is just spending time at the office playing with nail polishes.
The thing that almost everyone forgets about Marc Jacobs at Chanel is that his brand is owned by LVMH, meaning that there's probably a clause saying he can't work for brands outside of the LVMH space. Unless he's willing to leave his brand, Jacobs at Chanel isn't happening.
Exactly!
That being said, sometimes, there are loop holes.
How much of his brand he still owns? Maybe he has an exclusivity in terms of territory.
It would be very bold of him to declare loudly that he wants that job without knowing the contractual issues it implies.
 
Phoebe would probably be the best as things are.
Absolutely not. Her aesthetic has been prostituted to death and beyond, from every single major minimalist luxury brand to the plethora of digitally native mid-market brands that populate Instagram. Chanel needs to do literally ANYTHING, but that.
 
They won't hire Marc because when he had talks about Dior a long time ago, he only wanted to design 4 collections and live in NYC
And that's a good thing. I mean, don't get me wrong; I'm sure He can make great things, but can you imagine those Lesage pieces that took 4-6 months to craft arriving at the atelier, then Marc shows up with his insane nails and everyone around is horrified watching his live performance of Edward Scissorhands

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Will they ask Marc to remove his nails if he finally gets the job?? Will he be able to keep them (and get tons of free Chanel nail polish!!)??

Stay tuned for a special fashion chapter of:

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Matthieu Blazy Emerges as a Top Contender for Chanel’s New Fashion Creative Director​

Miles Socha
Sat, November 16, 2024


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Chanel’s search for a new fashion creative director seems to be coming to an end.

Sources told WWD the French house intends to reveal the successor to Virginie Viard, who exited the house in June after a five-year tenure, toward mid-December.

Matthieu Blazy, who has made Bottega Veneta into one of the hottest tickets in Milan, has emerged as a new contender for the plum Paris post, the same sources said.

The designer did not return repeated calls requesting comment.

According to sources, Bottega Veneta has already initiated a search for Blazy’s successor, reaching out to second-in-command talents, as is the custom of brand parent Kering, which also controls Gucci, Saint Laurent, Balenciaga and McQueen.

Kering officials declined all comment on Friday.

It is understood Chanel has cast a wide net, interviewing the likes of Pieter Mulier, Pierpaolo Piccioli, Jeremy Scott and Marc Jacobs, sources told WWD.

Contacted by WWD on Friday, a Chanel spokeswoman said a new creative organization would be announced “in due course” and declined further comment.

Blazy has been creative director of Bottega Veneta since November 2021, when he rose from ready-to-wear designer to succeed Daniel Lee at the design helm.

He has won consistent acclaim for collections hinged on sophisticated, grown-up chic and haute craftsmanship.

He’s also been gaining renown as a fashion showman capable of pulse-pounding runway action and imaginative sets, which for spring 2025 consisted of beanbag chairs in 15 animal shapes.

Born in Paris in 1984, Blazy is a graduate of La Cambre in Brussels, and he started his fashion career as men’s designer for Raf Simons.

From 2016 to 2019, Blazy worked at Calvin Klein as part of the team Raf Simons brought to New York, working on the men’s and women’s collections as design director.

Before Calvin Klein, Blazy, who is a French and Belgian national, worked in the studio of Celine under then-creative director Phoebe Philo, becoming senior designer in 2014, and for four years at Maison Margiela, ultimately responsible for its couture line, dubbed Artisanal.

Chanel Fashion has been without a creative leader since the surprise departure of Virginie Viard in June after more than three decades at the house, and five at the helm following the death of Karl Lagerfeld in February 2019. Chanel’s spring 2025 collection was designed by an in-house team.
WWD
 
We've been playing this game for a while now but that WWD article definitely adds to the credibility of this latest Mathieu Blazy rumor. If the true, maybe it'll be the final nail in the coffin for Kering.

Considering his still relatively young age, Blazy has the experience (even in couture), the fashion credibility, he speaks French... His BV has been very diverse in terms of casting, image and trying to exude global appeal.
But I think most of all he seems like a nice guy, a total team player and someone without an enormous ego or diva behavior. His BV is still doing financially well in a more challenging market than before. And maybe he doesn't insist on a $10million (or more!) annual paycheck.
In short, I can see Leena Nair and co liking him. Their plan is Chanel the brand first and foremost and the CD should play second fiddle.
 
Quite an unexpected candidate from my POV. His BV now is very small and niche.
Artsy and quirky. He gets to do weird set design and pick kitsch chairs for the show.
Tapping into queer (gay) with BUTT magazine relaunch and campaigns.
Just launch the first perfume (which I haven't tried yet)
Clothes are oversized and sometimes very chunky.
Bags tends to be slouchy which is total opposite of Chanel.

If this is something that they want to try good luck to them could be something new for a maison at this scale.
The issue for me is that no one is taking in to account the customers does Chanel really need change?
Take a look outside the show these are the people that the next creative director has to speak to.


Or its an appointment that will make fashion circle happy for 3 months then move on.
 
Contacted by WWD on Friday, a Chanel spokeswoman said a new creative organization would be announced “in due course” and declined further comment.
Why do they still empathize it is a "creative organization" but not a CD? Will it be an interim team for an unknown period until they finally find a CD?
 

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