lifestyleextra.com:
Dita The New Face Of Cointreau
Wednesday, 12th September 2007
Sexy stripper Dita Von Teese has been named as the new face - and body - of Cointreau liqueur today (Weds).
The former Mrs Marilyn Manson, whose burlesque act includes stripping as she writhes inside a giant Martini glass on stage, will now be the brand's worldwide ambassador for at least the next two years.
The 34 year-old fetish model, whose real name is Heather Renée Sweet, said that she was delighted to represent the spirit.
She said: "For me, Cointreau is a quintessentially French brand, a product which transcends fashions and trends. I love its delicate taste contrasting with its strong personality. It is true that we were made to join forces around a cocktail glass!"
Dita, who is known as a tightlacer in the fetish world because she has worn a corset for so long that her waist has shrunk to a tiny 22 inches, has appeared on the covers of various fetish magazines, as well as more conventional titles such as Playboy.
Justin Weston, director of Cointreau International, said that it was her edginess that made her perfect for the brand.
He said: "After all, who is better than Dita Von Teese to incarnate Cointreau's famous 'be cointreauversial' attitude? Everything about her is cointreauversial - her personality, her sensuality, her provocative grace, her style that is all her own.
"We are delighted to have sealed such a relationship with Dita Von Teese. She is a magnificent woman who combines elegance and extreme refinement with a certain daring sensuality. I cannot wait to reveal the ideas that emerged from our partnership discussions."
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