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Dries clearly has left the building since this rebranding. All the effortless, multicultural, artisanal elements that pair elegantly with a modern utilitarian sensibility are gone; all the easygoing, romantic, gentlemanly signatures are gone; and all the relaxed, confident sensuality is gone.
The only signs of past Dries are in the archival component: The pajamas-inspired prints of the suits; the vintage-y blazers; the camel colorway; and the structured footwear. I’d rather search out older pieces from the real Dries, frankly. But at least the foundation of this brand haven't been swept away completely. (If some generous soul were to take me shopping at Dries, I’d easily walk away with a few suits and a few pairs of boots. Unfortunate that those fab coats that can be worn until the end of time and never lose their charm and presence aren’t anywhere to be seen in this rebranded Dries anymore. Because only the real Dries can design such easygoing, effortless dramatics.)
And this deadening of the brand became fully realized at about the time when that Axel Keller person took over management in 2019