The images are not bad but they look like they are inspired by the Calvin Klein or D&G ads that were sexy and provocative for the sake of being sexy and provocative in hopes that the "controversy" would get the label free publicity.  I don't know if this is DSquared2's agenda because they don't seem that full-throttled committed to being sexy and provocative, the campaign with Iris Strubegger, et. al. accomplished that better, but these images just have the vibe of those Calvin Klein or D&G ads, albeit in a watered down way.  And oh yeah, Natasha's styling channels Lara.