Imagine if you'd had a great day doing what you thought was a nice editorial, and the magazine selects a mid-movement shot for the cover that doesn't reflect what you were doing at all.
At least you'd only have to look at yourself for a week.
I appreciate it's something different, but I'm still waiting for a cover shot that knocks my socks off, which does happen with French Elle, you just have to wait for it to randomly appear.