The 38-year-old actress has just announced that she will be launching her own fashion label by partnering with US retailer New York & Company on a clothing collection under her name.
“I love anything that winks to yesteryear,” Eva told WWD. “You have to find what works for you. In this day and age where everybody has a stylist, I appreciate the kind of woman who steps out of the box. I love feeling like an individual. I want to share all these little tips with women.”
Eva will also act as an ambassador for the brand and will front their next advertising campaign.
“I have a ton of ideas, but it’s a bit early to discuss them,” Eva continued. It’s taking up all my time, but in the best way possible. Everything I see is a possible design. My mind is consumed by it.”