F/W 09.10 Ad Campaigns (please read post #1 before posting)

[CharlottefromCA]

I'm still waiting for the celeb to push all the girl into the backround or out of the frame for the next Miu Miu campaign.

OMG don't say that

 

[haksare]

According to WWD and NYmag, Zoe Kravitz is to front the Vera Wang Princess fragrance campaign, replacing Camilla Belle.
http://nymag.com/daily/fashion/2009/06/zo_kravitz_lands_vera_wang_cam.html

 

[khyrk]

See how BCBGMAXAZRIA takes on the urban night in our stunning Fall ad campaign, photographed by Sebastian Faena and styled by Camilla Nickerson. Look for more when the campaign premieres next month.

http://community.livejournal.com/ontd_fashinfags/3626081.html

thread : http://www.thefashionspot.com/forum...-09-10-sebastian-faena-80694.html#post5811764

 

[Squizree]

^ I really dont like that model,

 

[vogueness]

I think she is fabulous!!

 

[Voltaire 6]

me too, it is Imogen Morris Clarke isn't it???

 

[vogueness]

for sure

 

[khyrk]

McGraw to Add Southern Blend to Fragrance Franchise

by Julie Naughton

Posted Friday June 12, 2009

From WWD Issue 06/12/2009

Tim McGraw is celebrating his roots this summer with Southern Blend by Tim McGraw, a new permanent addition to his fragrance franchise with Coty Beauty.

McGraw’s first scent, McGraw by Tim McGraw, launched in August and reportedly racked up sales of more than $40 million in its first year on counter.

“I wasn’t sure what to expect [after the first fragrance launched],” said McGraw in a phone interview from Atlanta, where he is on location for his film, “The Blind Side.” “I’m not a big fragrance guy, but I live in a houseful of women, so I’m not totally ignorant to that world.”

That first scent picked up two awards from the Fragrance Foundation on May 27: Fragrance of the Year – Men’s Popular Appeal, and Best Packaging of the Year – Men’s Popular Appeal. “I’d planned to be there,” said McGraw. “Unfortunately, our shooting went late in the day and I couldn’t get there in time.”

McGraw takes his FiFi’s as modestly as his three Grammys, 11 Academy of Country Music awards, 11 Country Music Association awards, nine American Music Awards and three People’s Choice awards. “You always hope for a great career when you get into this, but it’s always in the back of your mind that you could end up delivering pizzas,” said McGraw with a laugh.

Of both his fragrances, he noted: “I just wanted something understated and cool — something where you didn’t feel like you were putting on some sort of French name, something that had a masculine feel to it. They’re both everyday fragrances, but Southern Blend’s a little lighter. I always picture a field when I think about [the new fragrance].”

“Southern Blend depicts the essence of the Southern man — charming and strong, yet at the same time, sexy and rough around the edges,” said Steve Mormoris, senior vice president of global marketing for Coty Beauty. “We are excited to introduce Southern Blend to consumers and hope they enjoy this new addition to the McGraw franchise.”

The juice, created by McGraw and Richard Herpin of Firmenich, has top notes of grapefruit, star anise and bergamot; a heart of lavender, violet leaves and whiskey accord, and a drydown of vetiver, amber and tobacco.

Three sizes of eau de toilette will be offered: 0.5 oz. for $17, 1 oz. for $23 and 1.7 oz. for $30. The bottle shares its shape with McGraw’s eponymous first fragrance, although Southern Blend has a gold cap (the original scent’s cap is silver). The warm brown outer carton features the fragrance’s name and logo on one side and a shot of McGraw and the fragrance on the other.

Like McGraw’s first scent, Southern Blend is expected to find its sweet spot with men 25 to 55 years old. The scent will be available in about 20,000 mass market doors in August.

Advertising, shot by Michel Comte, features McGraw relaxing on his porch at home. It will begin breaking in September magazines.

While McGraw and Mormoris declined to discuss sales projections and advertising spending, industry sources estimated Southern Blend could do $15 million at retail in its first year on counter.

McGraw’s wife, Faith Hill, will launch her first fragrance a month after Southern Blend comes out, and McGraw almost sounds more excited about hers than his own. “I think hers is fantastic,” he said. “Anything from her has amazing quality. I think hers will be a bestseller.”

McGraw said he’d love to do a fragrance with his wife — whose scent license is also held by Coty Beauty — at some point in the future. “It’s all dependent upon how these do — but hopefully, that is something we will do down the line,” said McGraw. “We have totally different careers and management teams, but it’s always great when we can do something like that together.”

McGraw said daughters Gracie, Audrey and Maggie keep him and Hill humble. “One of our songs will be playing and they’ll be like, ‘We want to listen to Coldplay,’” he said with a laugh. “We just say, ‘Hey, that song is paying for your school!’”

McGraw has a solid schedule for this fall. “The Blind Side” — which also stars Sandra Bullock and Kathy Bates — is scheduled for a Nov. 20 release, and his new album, “Southern Voice,” is also on November’s calendar. A new tour will kick off in January, and McGraw is reading scripts and fielding calls about new movies. “It’s like finding songs,” he said of the script reading. “You have to have a strong feeling for the role, and of course it has to match up with the time available. But acting makes you better at everything else creative you’re doing. It’s another outlet.” McGraw noted that he and his family will move into a new home in the Nashville area this fall, too.

But he’s not complaining about being busy: “It sure beats the alternative!” he said with a chuckle.

WWD

thread: http://www.thefashionspot.com/forums/f79/tim-mcgraw-southern-blend-fragrance-80725.html

 

[khyrk]

Tom Ford's Softer Side: White Musk

by Brid Costello

Posted Friday June 12, 2009

From WWD Issue 06/12/2009

LONDON — Tom Ford has seen the light.

The designer, known for his sultry take on style, will show a softer side starting in September with the launch of the four-fragrance White Musk Collection.

Riffing on musk notes, the collection is to be part of Ford’s Private Blend lineup of scents. “I thought I should create something decidedly feminine, something lighter in both color and scent,” said Ford, adding his Private Blend line of unisex fragrances was originally conceived with his men’s store design in mind.

“The men’s stores are dark and luxurious. [When creating the White Musk Collection] I was in the mood for something lighter and a little fresher. In the world today, we’re all in the mood for something simple, fresh, light and a little less heavy. At least that’s what I’m in the mood for,” Ford said.

“This is his ‘white period,’” added Diana Waldron, vice president of global marketing for Tom Ford Beauty, adding the White Musk Collection is intended to appeal to men as well as women. “[Ford] felt a need and a creative desire to look at the musk category. There’s been nothing new there in a long time.”

White Musk Collection’s packaging is intended to reiterate Ford’s penchant for a lighter aesthetic. The requisite Private Blend bottles are made with clear glass and topped with white lids, rather than the dark glass and caps used for the line’s existing scents.

“I wanted [the brand] to be perceived more as a fragrance house than as designer fragrances,” said Ford of his decision to tweak Private Blend’s existing flacons for the White Musk Collection. “I was careful to choose a bottle architecture that would create a unified statement.”

While Ford honed in on musk as the linchpin of the collection, he also aimed to offer a varied take on the theme. “Musk is an ingredient I’ve loved for a long time,” he said, adding the note was in vogue in the Seventies. “When mixed with other ingredients, it gives another tone that’s animalic; there’s warmth and a sensuality that’s like skin. I think it makes things smell more human.”

While he still perceives gender differentiation for fragrance ingredients as futile, Ford allowed the White Musk Collection plays with a female-oriented fragrance palette.

“We were working with ingredients considered classically feminine,” he said, adding in the Victorian era, violet was considered a classic for men, whereas now it is generally pegged as a feminine note. “A lot of that is fashion.”

Waldron noted that Black Orchid, Ford’s first women’s fragrance that bowed in 2006, has a 30 percent male customer base. Jasmine Musk, which Ford sports from the new collection, comprises notes of ylang-ylang, jasmine, patchouli, orris, vanilla, sandalwood, vetiver, cistus and amber, as well as two musks. Urban Musk comprises ambrette seed absolute extra, white pepper CO2, notes of cumin, white honey, jasmine sambac, black plum, Tonkin musk headspace and benzoin Laos orpur. Musk Pure has notes of bergamot, pepper, ylang-ylang orpur, jasmine, lily of the valley, orris butter, orris absolute, jasmine sambac, tonka, benzoin tears and Laotian beeswax. White Suede has notes of Bulgarian rose, saffron, thyme, mate tea, olibanum, lily of the valley, amber, suede and sandalwood. Givaudan perfumers worked with Ford on all of the scents except White Suede, which was developed with Firmenich.

The eaux de parfum will be available alongside the existing Private Blend line in 50-ml. spray bottles priced at $180 in the U.S. The line will hit shelves in North America in September and will roll out internationally starting in November.

While Waldron declined to reveal projections, industry sources estimate the White Musk Collection will generate first-year retail sales of $5 million to $8 million. Those sources estimate Private Blend’s annual revenues are in the region of $25 million.

“Given the global economy and what’s happened to luxury in general, the business has been doing outstandingly well — particularly Private Blend,” Waldron said. “It has grown unbelievably.”

Private Blend is sold in 55 doors globally, but that door count will grow to at least 100 by the end of 2010. Ford’s more mainstream fragrances, including Black Orchid, are distributed through about 2,100 doors worldwide.

The designer has also cooked up a men’s scent, dubbed Grey Vetiver, which will bow in September. Also set to debut in the fall is Ford’s first film, “A Single Man.”

“The filming experience was amazing,” he said, explaining he’d like to do a movie every two or three years. “As a designer, it’s the ultimate experience as you’re not just designing the clothes [the characters] are wearing, you’re designing their lives, what they do and what they say. You design a complete world.”

While structuring his celluloid universe, Ford recounted he partook in interim design fittings using iChat.

“I love being in both worlds,” he said, adding, while he doesn’t have concrete plans as yet, he may consider a return to designing women’s wear.

Like White Musk, Ford’s filmic debut will apparently reveal his softer side. “It’s different to what people think of me. It’s very romantic,” he said. “There’s no sex in my movie — a few kisses and that’s it.”

WWD

Models: Jon Kortajarena and ?????



thread: http://www.thefashionspot.com/forums/f79/tom-ford-white-musk-fragrance-80722.html

 

[khyrk]

Actress Reese Witherspoon Creates 'In Bloom' Fragrance

by Gillian Koenig with contributions from Rachel Brown

Posted Friday June 12, 2009

From WWD Issue 06/12/2009

Reese Witherspoon is taking on a new role this fall — that of perfumer.

The Academy Award-winning actress has teamed up with Avon Products Inc. to launch her first fragrance, called In Bloom by Reese Witherspoon. While Witherspoon has spent the last two years serving as Avon’s global ambassador and brand spokeswoman, creating a fragrance marked something of a new endeavor for the 33-year-old.

“It was a unique experience for me because I had no idea what goes into making perfumes,” said Witherspoon, who sat down at the Four Seasons in Beverly Hills last month to discuss her new scent. “I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting.”

Witherspoon admitted that while the nearly two-year development process was more “complicated” than she imagined, it was also a bit of a natural extension for her. “I’m such a girly girl anyways,” she said during a trip to New York last week, where she emerged from her hotel suite wearing a pink Valentino dress and matching Christian Louboutin heels. “I really enjoy makeup and perfume.”

Due out globally in November, In Bloom is the largest fragrance initiative this year for Avon, which has slowly been building its scent stable by collaborating with designers such as Emanuel Ungaro and Christian Lacroix and celebrities like Derek Jeter and Patrick Dempsey. Witherspoon — who has an Oscar for best actress under her belt for her 2006 role as June Carter Cash in “Walk the Line” as well as leading roles in box-office hits like “Legally Blonde” and “Sweet Home Alabama” — undoubtedly adds a new level of star power to the direct-sales giant’s lineup.

“It’s really our first global women’s celebrity fragrance,” said Tracy Haffner, Avon’s vice president of global fragrance marketing and strategic alliances. “Our alliance strategy is meant to be diverse. We will never be only celebrities or only designers.”

While Avon declined to discuss sales projections, industry sources estimated that In Bloom could surpass $15 million in first-year sales.

“We’re hoping for great results,” Haffner said. “Our past alliances have performed extremely well and our success with Bond Girl 007 and Ungaro and Lacroix has really raised our profile in the marketplace.”

For her debut scent, Witherspoon, a Tennessee native, drew inspiration from her Southern roots. “I was really drawn by white flowers to get that sense of a steamy night somewhere in the South,” she explained. “Definitely gardenia is a big thing for me because my father — every Mother’s Day or on my birthday — would buy small bouquets or corsages for my mother and I. And my mother always wore beautiful white-flower perfumes, so as a young girl, that was my idea of femininity.”

The mother of two said her own daughter, nine-year-old Ava, helped in the creation process, smelling many of the initial ingredients that were presented to Mom Reese. “I asked her which one smelled most like me.”

Also helping Witherspoon on the final juice was Isabel Ryan, Avon’s director of creative fragrance development, and perfumer Olivia Jan of Robertet. In Bloom has top notes of Georgia peach, tea leaves and crisp greens; a heart of star gardenia, magnolias and night-blooming jasmine, and a drydown of cashmere woods, hypnotic florals and amber wood crystals.

“It’s indicative of where I am today,” said Witherspoon. “I’m feeling very strong and independent and so happy. The fragrance really captures that feeling — it’s very sensual, very romantic and alluring.”

In Bloom will be available in two sizes: A 1.7-oz. eau de parfum for $34, and a 1-oz. limited edition concentrated version for $59. A body mist, body lotion and shower gel also will be available for $15.

“It’s the first time we have done the body mist and shower gel, and I think at $15, it really opens up the opportunity for people to buy into the line,” said Haffner.

Added Witherspoon: “I think Avon creates incredible products at really affordable price points and that’s, I think, what is on everyone’s minds these days.”

Also important to the actress was the packaging for her first scent, which is contained in a rounded glass bottle topped with an intricate flower. “I remembered the top of one of my grandmother’s perfumes, which was green,” said Witherspoon. “I remember being a little girl and looking at my grandma’s bureau full of beautiful, old well-designed glass bottles. She would give it to me at the end when she was down to the last little bit [of perfume and] I just got to play with the bottles. It was very inspiring for a little girl.” Both the champagne-colored box and a silver charm tied to the limited edition bottle feature Witherspoon’s initials — fitting for a Southern girl, according to Witherspoon. “I monogram everything because I am Southern — it’s a compulsion,” she joked. “All the towels in my house, my children’s luggage. It’s all monogrammed.”

Advertising, shot in December in Los Angeles by Peter Lindbergh, whom Witherspoon referred to as being “so cool,” features a very sensual and confident Witherspoon donning a champagne-colored dress by Max Chaoul. A television campaign is scheduled to break in October while two spreads will run in the company’s brochure along with scented pages, beginning in late October.

“Two spreads is a lot of space for us,” said Andrea Slater, Avon’s chief operating officer and senior vice president of marketing for North America. “It’s equivalent to our counter space, because the brochure is really our store.”

Avon also will hand out more than one million samples to its representatives, and 2,000 liquid touch samples will be distributed to its top-performing representatives.

Witherspoon is looking forward to a busy fall. “My other full-time job is that I’m a mom with two kids,” she said. “My son is graduating from preschool and off to kindergarten in September. It’s weird — it’s a big deal.”

thread: http://www.thefashionspot.com/forum...-reese-witherspoon-peter-lindbergh-80724.html

 

[notmanons]

i was hoping for a celeb for the miu miu campaign.

 

[retailqueen]

I'm glad that it's not a celebrity. they need to stick to Avon.

 

[Flashbang]

FANMANGO: Scarlett Johansson, the new face of Mango’s fall women’s ad campaign, now has a male counterpart — Max Irons, the son of British actor Jeremy, who lent his looks to the ad images for HE Homini Emerito, Mango’s men’s wear line.

The young actor takes over from Vladimir Restoin-Roitfeld, son of French Vogue editor in chief Corine Roitfeld, who posed for spring’s campaign alongside his sister Julia. Before Mango, Irons appeared in Burberry’s spring 2007 campaign, shot by Mario Testino, with Kate Moss. The Mango images break worldwide in July.

Speaking of golden offsprings, the campaign’s lensman was Francesco Carrozzini, son of Vogue Italia editor in chief Franca Sozzani. He shot Irons swathed in beefy outerwear against a white backdrop in a Barcelona studio. Irons recently took to the stage in London, where he performed in “Wellenstein,” a thriller by Friedrich von Schiller, and earlier filmed “Dorian Gray” alongside Colin Firth. The HE collection is carried in 117 Mango stores in 17 countries. There are men’s-only Mango stores in Ankara, Barcelona, Dubai, Madrid and Valencia.

WWD.com

 

[candlebougie]

The first super-blurry glimpse of Catherine for LV (probably)

Cat on-set St. Tropez

twitpic/jdvision

 

[*Bianca*]

Claudia Schiffer new face of Alberta Ferretti scent
US beauty group Elizabeth Arden will launch its first signature fragrance for Italian fashion house Alberta Ferretti this fall, and has signed supermodel Claudia Schiffer as the face of the scent. Schiffer will appear

as much of the article as I could get.


Alberta Ferretti fragrance - M: Claudia Schiffer, Info: cosmeticnews [*Bianca*]

 

[Torchb3arer]

yay claudia !

 

[cottonmouth13]

Nina Ricci 'Ricci Ricci' fragrance - M: Jessica Stam, Info: escentual/nstperfume [*Bianca*]

http://www.thefashionspot.com/forum...fragrance-jessica-stam-80664.html#post5810391

^AWESOME!!! for sure, Stammy will rock that campaign! thanks for the news *Bianca*!

 

[ThiagoMello]

Amelia at Anja's thread talked to Anja, who confirmed she's on the next Gucci campaign

 

[Squizree]

^AWESOME!!! for sure, Stammy will rock that campaign! thanks for the news *Bianca*!

That campaign is already up. Go check it out. Jess looks cute

 

[Ed..]

Pepe Jeans F/W 09.10 : Anabela Belikova, Agnete Hegelund & Hanne-Gaby Odiele by Tom Munro