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Totally agree. She's not a boundary-pushing designer, but she certainly does understand luxury. I can't remember anything she did under her tenure looking particularly "cheap."
Perhaps--if she wanted to return--she could start her own leather goods house, because accessories are definitely her strong suit.
Life After the Runway
By Elizabeth Paton Sept. 24, 2018
Frida Giannini
Most recently: Gucci creative director, 2006-2014
Previously: Head of accessories at Fendi
Living in: Rome
“The first year after I left Gucci felt like a type of reconstruction. I had the sensation that I’d been catapulted back to planet Earth. For 20 years I’d lived another reality: in the midst of a huge company, followed constantly by the media. It was as if I’d been in a bubble. I started to have a different perspective. I asked myself how I’d done everything and managed a million things also while having my daughter, Greta.
“I went to the Caribbean and I remember going on holiday in March, something I’d never done before. I cooked, and did a lot of horse riding. Then Greta, who was 3 at the time, caught a terrible virus that caused problems with the left side of her body. At that time I was receiving numerous offers, mainly international ones, but I put everything on hold for a year.
“Since then I’ve done some small collaborations: not just fashion but fine jewelry, too. I was a sort of ghostwriter. I didn’t want my name mentioned and made sure that was part of the agreement. Then I found a new career. I have always done charity work, and did a lot at Gucci. Save the Children called me and I became a board member in 2017. I wanted to fill my time with a different reality. Beyond board work, I have done field trips to Jordan and to Syria; hosted fund-raisers at my home. It’s now a full-time job and I get a lot of satisfaction. I don’t wish to speak badly about the fashion world. I had great experiences and met wonderful people, but it’s very different now to what it was four years ago. There are a lot of D.J.s and fewer designers. I don’t know if I could be part of that world anymore.”
With the designers (like this woman at Courreges) we have now, we need her seriously. Frida come back and bring back Italian glamour, some sexyness, clothes that women can really wear.
I will even give her Givenchy because Clare is a mess. I will replace this woman by anyone else : Elbaz, Pilati, Giannini or Theyskens.
Except maybe for Iris, there are a lot of women designing for real women.I love Clare at Givenchy. It’s rare to see women designing clothes for real women these days, and Clare is one of the very few doing so among all the big brands.
DESIGN FOR A CAUSE: Former Gucci creative director Frida Giannini is making a comeback to fashion for a charitable cause, just in time for Christmas.
The designer, who exited Gucci in 2015, has teamed with OVS and nonprofit association Save the Children designing a capsule collection of Christmas jumpers for men, women and kids, which the retailer will start selling from December.
Part of the proceeds will benefit Save the Children to support a number of still undisclosed projects in Italy and abroad. OVS has been a partner of the organization for the past 10 years.
Landing in stores and on OVS’ online shop ahead of Christmas Jumper Day, which the nonprofit has scheduled for Dec. 14, the bomber-style jumpers feature traditional jacquard sweater motifs on the front and the face of a giant winking snowman on the back. They are available in three color combinations: red and white; black and white, and white and red.
“I know the work that Save the Children is doing to save and help children in Italy and abroad, and I’m more than happy to offer my personal contribution to develop new initiatives to raise awareness and money for the organization. Christmas Jumper Day is a funny and creative initiative yet highly symbolic, as it enables people to recognize the tangible sign of support toward the lives of thousands of children who need care, education and protection,” said Giannini, who joined the board of Save the Children in 2017.
Along with producing and selling the special jumpers collection, OVS will also install fund-raising boxes in its stores, throughout December. “We’ve been supporting Christmas Jumper Day since its launch in Italy [2016]. This year’s special initiative makes us particularly proud and we hope to be able to improve our contribution thanks to the sensitivity and generosity of our customers,” said Stefano Beraldo, chief executive officer of OVS.
During her career at Gucci, the Roman designer made social issues a focus both for the brand and for herself. In particular, in 2013 together with Beyoncé Knowles and Salma Hayek Pinault, she and Gucci launched Chime for Change, created with the goal to support women’s and girls’ education, health services and justice. In 2011, Giannini also received the UNICEF Women of Compassion award.