Gianfranco Ferré S/S 2010 : Dree Hemingway by Inez and Vinoodh

[michaelnoel]

Love Dree in this campaign!

 

[DD.-]

I have never liked Dree but the shot with the black dress is perfect.
Definitely her best campaign this season.
Thanks for the HQ.

 

[AnaBGD]

Sorry not really for me and I'm bored of this girl already

Me too.
I've never liked her actually, but here she looks really out of place. She doesn't express anything in her face. Too bad, campaign could've looked good.

 

[MissMagAddict]

source | wwd.com

FERRE’S NEW GIRL: Hair tousled and naturally glowing, “It” girl Dree Hemingway is lending her looks to Gianfranco Ferré’s spring ad campaign. Designers Tommaso Aquilano and Roberto Rimondi said when they met the great-granddaughter of Ernest Hemingway, they were impressed by her affability and taste. “We know she’s very trendy right now, but she really reflects the feminine and sensual message of the spring collection,” said Aquilano. Hemingway is also the face of the new ads for Spanish fast-fashion retailer Mango, alongside Scarlett Johansson.

The Ferré pictures, shot by Inez van Lamsweerde and Vinoodh Matadin in a New York studio, were developed in sepia-toned black-and-white to better display the soft and dreamy mood the designers were after. Hemingway wears floaty pleated silks, which are tempered by a graphic cross-shaped structure upon or around which the former dancer balances her poses. Fastened to some of the dresses is a version of a Ferré staple — the safety pin. Reinterpreted by the duo with a bigger head, it’s the first time the accessory appears in a campaign.

The ads broke in major fashion titles in January, but a budget was not disclosed

 

[cottonmouth13]

Looks good. Reminds me of YSL's F/W 09 campaign and Avedon. And I think Dree is pulling off the poses well. Not like she's forced to do it. But I just think what if Karolin Wolter still got this one?

 

[Sweet rus]

I like it, it's airy and pretty and fresh and I love the dresses

 

[Flashbang]

And Sean O'pry for menswear.

thefashionisto

 

[sarehak]

Love it's simplicity. Congrats to Sean for his 3rd? ad!

 

[testinofan]

No have much change respect SS2008 i think



ferre.com

 

[Flashbang]

Picture taken by jessopry in Milan

 

[abul]

is martin cohn advertising the women's collection? jk

 

[mikel]

I like this. Dree looks really good.

 

[mikeijames]

is it just me or is that first menswear shot heavily photoshopped?!

 

[Flashbang]

tao-book

 

[Carla-A]

I'm so fed up with Dree. I guess she tries to pose, to look, to deliver as a model does, but it definitely fails... I'm so getting annoyed to see her expressionless face everywhere

 

[Monmonde]

This ad looks fine, except Dree. Without her this could've looked much better... Btw Sean O'Pry looks gorgeous... love him

 

[Flashbang]

journaux.fr

 

[MyNameIs]

Ok, that third image is just ... NO.

I don't mind the rest of them though.

 

[VogueGirl8910]

Good the last two shoots.

 

[testinofan]

Bigger




zinio.com