Gucci Cruise 2011 : Raquel Zimmermann by Mert Alas & Marcus Piggott

shooting another campaign in front of an image of the last campaign has this element of decadence to it. great idea, great execution.
 
I love the whole billboard concept. It makes for one bold campaign.
 
^ Thank you SOOO much for posting! :woot: I'd been dying for some HQs.
 
I love it but the GUCCI on the billboard messes it up.
 
Wow, Raquel looks amazing! She looks really soft and her face doesn't look long. Maybe its the angle, but still gorgeous.

The location is not good, its like they ran out of idea and the gucci text at the billboard and the gucci text from the ad is a bit distracting.
 
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seriously, the billboard is the WHOLE idea behind this campaign. how could people NOT see it.
 
I love this campaign more than F/W one. Raquel is perfect for Gucci. All the images are amazing. Thanks for the HQs cul8tr.
 
Full Campaing


Ri1QA.jpg


gucci.com
 
their campaigns are becoming monotonous in terms of colour scheme
 
the best part about the campaign is really that they look like 'oh my god! look at the billboard! it's us! let's take a picture in front of our picture!'

the idea is totally tacky, but it's on a level that works.

:heart:
 
whoever is doing the creative at Gucci (cause i still doubt it's all Frida) deserves a fcuking raise.
 

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