This is some sophisticated Da Vinci Code campaign. I was [over]thinking this campaign and found there are hidden symbols in this simple studio shoot:
Raquel, Anja and Natasha have had a storied past with the house. Take their first initials along with Gucci and you get the anagram: 'accruing', as in they've accrued a lot of campaigns in the past with Gucci. I thought Suvi was a miscast but I realized otherwise. Accruing translated into Italian is 'maturazioni', flipped back to English, we get 'mature' which is synonymous to growth. Suvi has about 9 years modeling while the others have been in the biz for 10+ years, industry icons. Are they passing the torch onto Suvi to be the 'Gucci girl'? Only time will tell.
While I'm at it, let me tie is all in with a syllogism:
Raquel, Anja and Natasha are Icons.
Suvi is on her way to become an Icon.
Therefore, this campaign is Iconic.
Thoughts? Should there be another thread started, like Campaigns with hidden symbols?
*silly musings of a non sequiturialist