BetteT
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- Joined
- Jan 22, 2003
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Editorials are considered a marketing expense ... not income. Not saying that it's the best situation ... but you do it to build your portfolio and resume and for publicity. Makeup/hair artists, fashion stylists and even photographers do it too ... for minimal or no pay ... for the same reason. It's just how the biz works.
With the editorials in your book, you can then hope to attract clients who want high profile models and to be considered for the high paying gigs. Without editorials under your belt, the paying clients are just not as interested in you.
Only the very top people get paid their day rates for editorials (maybe 1 in a thousand) ... becuase they don't need to do them ... they already have their reputation, are in demand and are being offerd the big paying gigs. Sort of a catch 22 ... you get paid for them only if you don't need the money or the exposure .....
With the editorials in your book, you can then hope to attract clients who want high profile models and to be considered for the high paying gigs. Without editorials under your belt, the paying clients are just not as interested in you.
Only the very top people get paid their day rates for editorials (maybe 1 in a thousand) ... becuase they don't need to do them ... they already have their reputation, are in demand and are being offerd the big paying gigs. Sort of a catch 22 ... you get paid for them only if you don't need the money or the exposure .....

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