Behind the scenes on Jaeger's A/W10 shoot
By Emma Sells | Posted: Fri 30 Jul 2010
Take a look behind the scenes on the shoot for Jaeger's A/W 2010 campaign.
We love the new campaign for
Jaeger's A/W 2010 collection. Starring model of the moment
Abbey Lee alongside
Imogen Morris Clarke and Ollie Edwards, it was shot in the London Eye, making it as inherently British as the brand itself.
The striking black and white images were apparently inspired by a Richard Avedon photograph of a woman flying over the Eiffel Tower in a helicopter. So, alongside the luxe coats, shearling boots and pretty printed dresses you can see the sprawling landscape of the capital in the background.
Want to know what happened on the shoot? Find out in the video below:
http://link.brightcove.com/services/player/bcpid72342324001?bctid=325899183001
