Jil Sander for Uniqlo

[Avantster]

i think such a collaboration, if executed, marketed and communicated properly (=as in being available to a wide audience of people), could very well change the way of dressing in favour of a more 'put-together', yet unfussy style for the mainstream and the fashion-forward customer alike. i would be very happy for any available counterbalance to the style currently sported by the majority of celebrities and their fashion followers that would be more towards an emphasize on properly constructed garments that express a more sophisticated way of dressing than just t-shirt layering.

Interesting thoughts, I definitely agree it would be great to see that happen but is it wishful thinking? Let's not forget that the primary Uniqlo customers are older Japanese who shop there for functional basics like their heat tech garments (and only 5% of sales are outside Japan). Call me a skeptic but Uniqlo is planning expansion in Germany and France soon so perhaps it's also a small part of the reason they are seeking Jil.

people seem to be a little confused here....she is not desiging a capsule collection like the other Uniqlo collaborations...she is basically the "Creative Director"...like Costas at Calvin Klein, Like Marc Jacobs at LV. There will be no `Jil Sander for Uniqlo` lines. She is working on it ALL.

Yes but Jil and Uniqlo are also working on a special collection bearing her signature look for fall, no?

 

[mishahoi]

her latest statement about this
no time to translate it now. but anyway







www.asahi.com/fashion/topics/TKY200904160198.html

I think this was already said in English?

Anyway,
"I am an absolute perfectionist, so even though I had a lot of offers (for jobs) I hardly ever responded to them. I was quite surprised when I got the call from Uniqlo, but I realized working with them was the most innovative and fitting plan for realizing (my) new era of experience and design.

I have always sought simplicity and high quality. Uniqlo is manufacturing highly functional fabrics and presenting them for a very reasonable price. I think it`s possible that if we put or strengths together, we can make pieces that are beautiful and comfortable, with simplicity, sophistication, and a sense of luxury as well. I think this is exactly what near-futuristic fashion truly is.

People are thinking more about food and daily life, and high-end clothing isn`t selling well anymore. Perhaps pret-a-porter clothing becoming so expensive is one reason for this, but just like how an iPod can be put in the hands of people the world over, the same kind of cool-but-affordable thing is necessary in fashion, too.

I want to make T-shirts, coats and jackets, simple things that fit the body well. Even though the price is only about 1/100 of what I have done before, as long as I have the technology it can be done. This job is my gift to everyone."

 

[yellow-submarine]

^ Can't wait!

 

[lucy92]

she may not be allowed to use her own name in regards to uniqlo.

im not sure of the legal circumstances. does anyone know?

 

[homeboy]

Uniqlo is on a on a charge. In central London their stores are absolutely everywhere and they seem to be taking on HM. But the brand gives a very cheap impression like American Apparel and have failed to sway me. I've stepped into their stores with friends at times but I've never wasted my time trying anything on.

 

[runner]

she may not be allowed to use her own name in regards to uniqlo.

im not sure of the legal circumstances. does anyone know?

http://www.onward-hd.co.jp/material/pdf/nr/release_trademark_Jil_Sander_rev_execution_e.pdf

 

[lollicandy]

I think the prices are higher in the West? In Asia the pricing seems cheaper. Anyway, I wouldn't compare Uniqlo to American Apparel. The workmanship and quality is so much better than AA. Their jeans in particular stand out to me, and the cotton tees and tops have with stood a ton of rough use and washing. If I had to compare I would go with a sort of higher quality Asian GAP rather than AA. I'm excited about Sander coming in, they have dependable basics but would like to see something more from them. You can only have so many white, black and grey tees or office wear. I like the Designer Invite but since it's temporary am wondering how Sander will influence Uniqlo.

 

[Florecita86]

If only we had a Uniqlo in L.A. or California period!

 

[albertli1984]

Can't wait!!!

Where can I find her first collection?

 

[ponytrot]

oh Jil !

I absolutely cannot WAIT!

 

[albertli1984]

Give me,pls.

 

[4n98]

I love Jil Sander's work!

 

[papa_levante]

The brand is called +J.

fashionologie

 

[notmanons]

^ i dont like the logo! i guess they cant go with jil sander though.

 

[from: sophia]

^ what should happen is that Raf should just do Raf Simons womenswear and then Jil can have her name back I know all the ownership crap but in an ideal world that would be great if that could happen. Do you know if you can buy Uniqlo online?

 

[ettebe]

awesome.

now for uniqlo! to open up shop in montreal and take care of pesky old H&M

 

[JuiceMajor]

i luv the logo!

 

[JTSO23]

 

[ChristianThomas]

The logo seems very fitting for a brand involving Jil Sander

If she wanted to work under her own name she probably still would be.

 

[runner]

from nissenmedia