Jimmy Choo Set to Release First Fragrance

[Chanelcouture09]

Jimmy Choo is set to release a fragrance. The news first announced in 2007 was confirmed last week.

The legendary shoe company has signed a 12-year deal with Inter Pafrums SA, which already has fragrance licenses with Burberry, Lanvin and Paul Smith.

Jimmy Choo founder and president Tamara Mellon said: "It has always been my vision to fully accessorize the woman, and fragrance is an integral part of the modern wardrobe. I look forward to bringing this important aspect of my vision to life."

Details of when the first scent will be made available have not been released.

It states that the French company will create, develop and make available Jimmy Choo perfumes.

This is not the first attempt at branching out the luxury footwear brand has made recently.

In June, it was announced Jimmy Choo was created a range of footwear and bags for high street chain H+M.

Tamara said at the time: "Jimmy Choo will bring to H+M a sophisticated, fashion forward, accessible and glamorous collection - the perfect party pieces to buy now and then wear out that night!"

Frillr.com

 

[maxlinden]

im not so hype about this and i really dont think thats a smart move

 

[Chanelcouture09]

No me either sadly :/ i think its just a move to bump up profits in a quick and easy swipe due to the fact the average woman cant afford a pair of Jimmy Choo's so now they can buy a piece in budget (which isnt the same but thats how obsessed girls will look at it)

 

[fashionista-ta]

Will it smell like feet?

I guess a fragrance that smelled like leather would be a good thing ...

 

[Florecita86]

^That's a nice smell

I could not really imagine a shoe brand having perfume but I guess you learn something everyday