Katie Holmes has signed on as the first celebrity face of Bobbi Brown. The cosmetics brand known for their fresh, natural look is rumoured to have come together only a matter of a couple of months ago, when the 33-year-old actress and the beauty powerhouse bonded over tea and both being devoted mothers.
"We had tea in the afternoon, and we bonded," Bobbi told WWD. "And then it was, 'Oh, my God, you would be the perfect face for Bobbi.' We weren't looking for a celebrity, just a cool, amazing woman who would fit with our brand. And she's just ridiculously naturally beautiful."
"I think it's amazing that Bobbi found a hole in the marketplace and said, 'I'm going to do something about it. I'm going to create a line for real women who want to look pretty and have it be easy," Katie told WWD about the admiration she has for the brand and the woman behind it.
Katie plans to elaborate on Bobbi Brown's US$500 million success with a capsule makeup collection of her own, as well as appearing in the ad campaign.