Lanvin "Me" Fragrance : Iselin Steiro by Steven Meisel

[papillote]

There's a new Lanvin fragance to be released this April !
It's called Me
I've just seen it in my magazine - Citizen K-, googled it and found an article on french elle.

elle.fr

The image is a reprint from the S/S 2009 ad campaign :

olgalugoyava.wordpress.com

 

[anlabe32]

Lazy They couldn't get a new image?
With someone incredibly talented like Iselin they could have created something spectacular.

 

[jmrmartinho]

Really? What a disaster...

 

[Thefrenchy]

That campaign was perfect but I wonder why they reused it for that fragrance... It just doesn't look right...

 

[Pricciao]

A scent named ME is wrong at first, I wonder if it's just a three-day project, someone yelled "We need to find money or we're going under bankruptcy!" and it's the result, a totally duh concept, an amateur typeface, and a why-even-saving-money-on campaign reuse. this doesn't look promising, I believe the smell must fit the concept - Duh?

 

[Street_a_Licious]

how... cheap of Lanvin

 

[niknak]

LMFAO!! But good for Iselin. Its something else to go on her resume. (I guess.)

 

[justaguy]

Happy for Iselin, lovely shot!

 

[Omnis]

It's a lovely image from a great campaign, but when I saw the thread title I was really expecting something new .. So I cant help but be dissapointed.

 

[HelaFav5]

Iselin is perfectly for Lanvin.I hope she can get another campaign with new images.

 

[Avogadro]

Nice use.

 

[GivenchyHomme]

They could have at least chosen an outtake or an unpublished image. It's just not dynamic because we've already seen it, 3 years ago.

 

[elle_gb]

Maybe because of the budget, tighten up for something else.

 

[GlamorousBoy]

absolute disaster...

 

[TianSoFine]

I don't really mind since it's such a beautiful image, imo.

 

[FakeFlower]

The image is gorgeous, but just I join in on wondering why they didn't shoot anything new for the campaign.
It's NOT a fragrance campaign shot at all!

 

[Omnis]

The campaign video isn't exactly mindblowing either. They just zoom in and out of a still picture with some footage of the bottle. It comes of as cheap.

 

[Jelavender]

HQ

zinio