Lanvin S/S 2013 : Daria Strokous, Karlie Kloss & Saskia de Brauw by Steven Meisel

[Maximilian S]

...and that dress seems like it was made for Saskia!

 

[ad041715]

That new shot is the best one yet! Karlie in the back and Daria & Saskia front and center just like it should be.

 

[Mat Cyruss]

New shot......

(my own scan fro Elle Collections UK Spr /Sum 2013)

preview Digital Edition Elle Collections UK Spr /Sum 2013

 

[visualoptimism]

hq :-)



zinio

 

[zacatecas570]

Probably the worst Lanvin campaign & casting ever!!

 

[anlabe32]

Probably one of the best Lanvin campaigns & castings ever!!

 

[jollfybee]

Karlie performed worst among all. I miss the previous Lanvin's ads.

 

[Mat Cyruss]

Digital Edition Elle UK 03/2013

 

[Flashbang]

Making of video: http://bcove.me/w0459ezm

THE SKYPE’S THE LIMIT: Lanvin’s dreamy video for its spring campaign shows models preening in a leafy courtyard when, suddenly, a Skype window pops up — and it’s Alber Elbaz calling. “I’m so sorry I couldn’t make it. It’s like being in New York without flying,” he marvels from his design studio in Paris, oohing and aahing over the lighting, the makeup, the bags. “There is something very California about the whole campaign,” he muses.

Turns out Lanvin’s creative director could not be on Steven Meisel’s set in New York on the day of the advertising shoot, with Hurricane Sandy and a logjam of fittings among the factors keeping him in France.

No matter. He was able to help direct the action as models Karlie Kloss, Saskia de Brauw and Daria Strokous mingle in each photo, wearing dresses with Sixties airs and clutching an array of handbags for day and evening. Creative direction for the spring campaign was by House + Holme’s Ronnie Cooke Newhouse and Stephen Wolstenholme.

The print ads are slated to break next month in a range of magazines, with media spending on the rise in Asia in tandem with Lanvin’s retail expansion. The video, titled “I Wish I Was There,” is to break soon on Lanvin’s Web site, Facebook page and YouTube channel.

wwd.com

 

[ForChicSake]

 

[Psylocke]

This is quite possibly my favorite campaign of the season I just love the casting, the composition, the lighting, the styling, I like the selected pieces from the collection, the poses... everything is just so good. Absolutely flawless.

 

[anlabe32]

^I agree!

And Alber

 

[Flashbang]

Double page ads



vogue.it

 

[GERGIN]

Alber has terrefic sense of humor lol.

 

[kimair]

the composition of each ad is exactly the same: one person in the foreground, one in the background, and one in the middle...
if you're going to do a multigirl campaign, i think it's best to have some variety in the images, and that's why overall it's not as successful as it could be...
some of lanvin's past campaigns have been amazing so this is a let down for me...

the video is hilarious...

 

[MON]

Breathtaking! I love it!

 

[JuiceMajor]

Oh I love Alber...he is a genius but hilarious and so down to earth!! And the campaign is beaut!

 

[Miss Dalloway]

Gorgeous, i want to be there!

 

[Street_a_Licious]

i find the set to be pretty amazing. fantastic campaign, i love the placements of EVERYTHING. (except for the boys...)

 

[tentalicious]

FULL CAMPAIGN IN HQ


[lanvin.com]