Liberty of London for Target

[lucy92]

still from commercial
target.com

 

[colter1982]

Lucy92 -- that's so awesome about the ties. I see model Daniel Liu is wearing a nice shirt in the commercial too.

I noticed that the stores have already begun using the prints for their Easter-themed banners, I took some shots of them last week:

 

[colter1982]

Updated press release up on the website today along w/ photo images of the collection! In addition to ties and shirts for guys, boxers @ 5.99 a piece!

Target Launches Liberty of London Collections - Spring Designs at Affordable Prices
Exclusive limited-edition assortment includes home, fashion and baby


MINNEAPOLIS (March, 2010) – This spring, Target® introduces Liberty of London for Target, an exclusive new Collection featuring chic home and fashion must-haves. The partnership with Liberty of London marks the first time a Target collection has spanned so many categories, including vibrant fashion and accessories for women, men, children and baby, as well as a joyful assortment of home and gardening items. With a rich heritage in bold florals and prints, Liberty of London brings its bold and vivid design aesthetic to Target on March 14, 2010, for a limited time only at select Target stores nationwide. The collection assortment will vary by store with additional items available only at Target.com.

“The Liberty of London for Target collection offers whimsical, contemporary design at affordable prices,” said Kathee Tesija, executive vice president, merchandising, Target. “Liberty of London drew on its rich art heritage of gorgeous patterns to inspire a line of unique items that are guaranteed to bring elements of style and cheerfulness to our guests’ lives.”

Since 1875, Liberty & Co. has collaborated with an array of designers and artists resulting in an abundant and varied archive of more than 43,000 print designs that remain as fresh and inspiring today as when they were first created.

“Building upon our legacy of exquisite craftsmanship and innovation, we reworked a selection our signature floral prints into a captivating and accessible Liberty of London for Target collection,” said Geoffroy de La Bourdonnaye, chief executive officer, Liberty PLC. “We’re delighted to collaborate with Target to share our vision of beautiful home, fashion and lifestyle design with their customers across the United States.”

The Liberty of London for Target home and fashion collection features a total of 25 unique prints that are perfect for springtime. The British brand’s beloved micro-floral patterns are splashed across everything from bicycles and sundresses to teapots and tote bags. The women’s collection offers tops and dresses, swimsuits and intimates; the men’s line includes woven shirts, ties and boxers. Home and garden features ceramic canisters, garden gloves and gift items such as stationery sets and candles. Clothing and bedding for baby and girls round out the assortment. The Liberty of London for Target collection will be accessible to a wide audience at unbeatable prices ranging from $3.99 for a girls’ headband set to $199.99 for a bicycle.

For more information about Liberty of London for Target, visit Target.com/liberty.

 

[amandabug]

just found these images of home decor. love the ceramic stuff! can't wait.

http://blogs.glam.com/glamnest/?p=6975

 

[amandabug]

found this on amazon.

 

[PonyShow]

OMG I can't wait!!!!

 

[Erin]

Oooh. Yes, lucy, I am too excited about the lingerie!

 

[avatare]

I love the liberty prints!!

 

[chaneladdict]

I LOVE the pillows and adore the cake stand. My sister just bought a house so hopefully I can get her a few things for her new place

 

[AdaK]

I wonder if that dessert stand would make a good jewelry tray.

I love the ceramic pieces and the media bins!

 

[ChrissyM]

there's a slideshow with a bunch of pics on refinery29.com

http://www.refinery29.com/first-loo...et-makes-the-perfect-floor-length-dresses.php

 

[lucy92]

my local target also has the easter/liberty posters up. i'm excited that the scarves come in more than a few prints!

 

[Hanne]

Thank you Lucy for pointing me this way
In the target video there is a child in a liberty dress..anyone know if the childrens wear lines will be extensive or just bits and pieces ?
I hope there will be more small floral patterns.. but it seems the majority of collection will be in big florals.. good news for my wallet

 

[lucy92]

i dont think we've seen pictures of all the items. that's promising.

the good news is that target intends to keep the line for 9 weeks. that is a long time compared to the other designer collaborations.

they are also doing 25 prints! not sure how many prints they will extend to kids wear...

 

[couturecouture]

I am so excited for this!

 

[dreamdoll]

Can't wait for this either!!

 

[colter1982]

heads up! that bike is already available for purchase on the target site as well as amazon:


image per amazon/target

 

[Tiffany7]

Are there clothes too? When does this come out? Thanks.

 

[colter1982]

signage is up at the Target billboards in Times Square as well as for their NY pop-up shop @ 42nd & 6th that opens up 4 days early (this wednesday, the 10th) from the national launch!

beautiful. i love how they've done the artwork!

images via tokny

 

[couturecouture]

^ Ooh so cute!!


Some of the clothes are already available on ebay...
http://cgi.ebay.com/LIBERTY-OF-LOND..._WC_Dresses?hash=item439dde2472#ht_3154wt_941


http://cgi.ebay.com/LIBERTY-OF-LOND..._WC_Dresses?hash=item563a611efc#ht_3162wt_941