Longchamp S/S 2020 : Kendall Jenner

[Benn98]

Vogue Germany Digital Edition

 

[Riseup]

Looks more like a campaign promoting juviderm, ewwww.

 

[Benn98]

Looks more like a campaign promoting juviderm, ewwww.

LOLed reading this. I suppose it's better than another studio shoot? The image reminds me of that cheesy Vuitton campaign with Alicia Vikander a few seasons ago.

Longchamp must be really desperate to hold onto Kendall for this long.

 

[elle_gb]

I don't mind Kendall at all but this as a whole just look flat.

 

[kasper!]

Interesting, she is famous for her street style snaps carrying By Far, which is Longchamp's rival at its price range...

 

[tipi1355]

Interesting, she is famous for her street style snaps carrying By Far, which is Longchamp's rival at its price range...

They may be price rivals, but is their target demographic the same? Because I feel like, just by how they’re marketed, it’s very different

 

[tipi1355]

I’m gonna ignore the campaign photos entirely and just say that she must be doing well for them because (& please correct me if I’m wrong) their ambassadorships usually last only a year and this is her second year with them.

 

[aracic]

elle.com

 

[SophiaVB]

Interesting, she is famous for her street style snaps carrying By Far, which is Longchamp's rival at its price range...

By Far buyers def aren't buying Longchamp...